Beauty Launchpad's 2025 Readers' Choice Awards Voting
Welcome to the voting page for Beauty Launchpad's 2025 Readers' Choice Awards. The Readers' Choice Awards recognize the best professional hair and nail products in the beauty/salon industry. Voting is open and free. Only one voting ballot is accepted per person, but each voter may vote for as many categories in their ballot as they wish. Voting ends Sept. 12, 2025, and the winners will be announced in the November/December issue of Beauty Launchpad.
Voting for Beauty Launchpad's 2025 Readers' Choice Awards
Hair Care: Best Bond Builder
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A natural bonder that strengthens and protects the hair and scalp during color or lightening services.
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A 2-step bond-building, demineralizing additive with Hyaluronic Acid. Strengthen, hydrate and seal hair during bleaching and hair coloring services. No added processing time! Compatible with all color lines and bleach products. Also an in-salon, deep restructuring treatment.
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It's a deep-acting, intensive treatment with Biomimetic Silk and Bondamide. The 100% vegan formula helps rebuild new hair bonds to repair brittle and highly damaged hair and strengthens the hair structure down to the cortex to prevent future damage.
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Immediately repair broken bonds and return hair to its most healthy state while protecting against future thermal, chemical and environmental damage. This vegan bamboo and cysteine-infused bond builder is the first professional strength reconstructor for home use designed to strengthen and fortify strands while adding softness and shine. The results are shiny, smoother, stronger and more manageable, healthy hair.
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An advanced in‑salon molecular recovery treatment that restores hair to virgin‑like strength and shine. Using biomimetic peptide K2.0 and hyaluronic acid, it rebuilds internal structure, repairs breakage, revives hydration, elasticity and manageability—instant results after just one session.
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This first of its kind day and night repair serum is perfect for clients with processed, damaged hair looking to strengthen and protect hair from daily aggressors such as humidity and styling that causes breakage and split ends. Citric Acid penetrates 7 layers deep and strengthens hair, while Polyglutamic Acid and Squalane offer high leave-in concentration and magnetize to hair for long-lasting protection & repair.
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TRINITY PEPTIDE COMPLEX repairs and restores hair, reaching new limits for healthy hair and longer lasting hair color. Restore damaged keratin (hair protein) and repair all 3 categories of hair bonds (Disulfide, Hydrogen and Ionic bonds), while bonding color to hair for long lasting, richer hair color and shine.
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Hair Care: Best Brow/Lash Serum
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Just one swipe of this lash-loving serum each night makes your lashes look fuller and thicker in as little as 4 weeks, with maximum results at 8 weeks—all with a nourishing formula that works wonders on natural lashes, while still being perfectly safe for lash extensions.
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This cutting-edge brow serum is powered by nine biomimetic growth factors that stimulate, nourish and revitalize follicles. This potent formula enhances density, hydration and definition while promoting the Anagen Phase for fuller, thicker-looking brows — without drugs, hormones or prostaglandin analogs.
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This lash-improving mascara goes beyond beautiful aesthetics to provide long term lash health benefits powered by a peptide-based, prostaglandin-free, lash growth serum that is clinically proven to lengthen, strengthen and enhance your natural lashes over time. The gentle tubing formula immediately goes to work, wrapping each lash in an even, flexible coating that maximizes length while providing a smudge-free wear for a falsies-like effect.
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A revolutionary brow enhancing serum infused with a blend of vitamins, antioxidants and amino acids to promote the appearance of fuller, bolder looking brows in just 6-8 weeks, with full improvement in 4 months. Perfect for sparse, thinning, over-plucked or tail-less brows, this serum is dermatologist tested and contains amino acids, vitamin E and hyaluronic acid to condition, protect and hydrate brow hairs.
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This lash serum promotes the appearance of longer, thicker and fuller looking natural lashes in 4-6 weeks. It's powered by a proprietary lash complex that contains peptides, amino acids, grape seed extract and hyaluronic acid to condition and fortify lashes. This iconic beauty breakthrough creates luxury-level lashes and is ophthalmologist-tested and paraben-free. Can be used on natural lashes or with lash extensions and is safe for contact wearers.
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Ideal for enhancing sparse, thinning brows and restoring plucked brows, this eyebrow enhancer improves the appearance of eyebrows in length and fullness. Also, it helps to prevent and repair damage of eyebrows caused by harsh cosmetics and environmental influences.
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Achieve stunning lashes in as little as 4 weeks to highlight the beauty of your natural lashes with this advanced eyelash enhancer.
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A lash-enhancing serum powered by biomimetic growth factors and advanced nanoliposome delivery. Clinically inspired and dermatologist-developed, it nourishes and revitalizes lashes at the root—supporting the appearance of longer, fuller and healthier-looking lashes without hormones, drugs or irritants. Clean, safe and scientifically backed.
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Unlock the full potential of your lashes with this award-winning, once-a-night serum that helps condition and hydrate for lashes that appear longer, stronger and fuller-looking. Ideal for weak, brittle or short eyelashes, this cult-favorite formula delivers visible results in just weeks.
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Physician developed eyebrow conditioning serum created to address visible signs of eyebrow aging due to chemical and environmental stressors, over-grooming and styling products, leading to healthier-looking, more luxurious brows.
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An original, physician developed lash conditioning serum that addresses the visible signs of eyelash aging due to chemical and environmental stressors, leading to healthier-looking, more luxurious lashes.
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Hair Care: Best Dry Shampoo
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This powerhouse not only banishes grease but also works its magic without leaving any residue behind. Say goodbye to flat, lackluster hair, and hello to volume and shine like never before!
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BFF Dry Shampoo is a keratin-infused, talc-free formula that refreshes, volumizes and strengthens hair between washes. Perfect for Amplify Hair Extensions, it leaves no residue—even on dark hair. Spray at roots, blend with fingers or brush, and go.
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This two-in-one dry shampoo and hair styling spray contains rice extract to absorb excess oil while enhancing texture and volume, so hair feels silkier and softer with improved texture.
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Fifth day hair never looked so good! With a fresh scent of strawberry lemonade, spray and slay!
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A dry-cleansing and styling finisher spray that absorbs oils to refresh limp or day-old styles. The HAIRPLAY Makeover Spray is great for quick style touch-ups and in-between shampoos, which builds bulk into fine hair.
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Dry shampoo for all hair types. Revives the hair in an instant, gently absorbs the sebum leaving it soft and clean.
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The SOFTNESS dry shampoo is the daily S.O.S. care, that cleanses without water in 2 min and restores volume and texture to the hair without leaving residue. In the formula, a prebiotic rebalances and keeps the scalp healthy. Rice powder absorbs sebum excess and helps to space out shampoos.
The hair is visibly clean, it regains volume and body.
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Re:Zen is free from sulfates and parabens, making it gentle yet powerful. It’s designed to care for your scalp and hair health, leaving no residue behind. Suitable for all hair types and safe for color-treated hair,
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Hair Care: Best Hair Loss System
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This revolutionary serum helps reduce visible signs of shedding on the head, promotes the immunity of the scalp and nourishes follicle nutrition support to encourage healthy hair. Applied directly to the scalp via a special vial that protects product integrity and prevents waste, the serum aims to re-establish the visible quality of the hair and preserve natural pigmentation, mitigating gray hairs.
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Hairtalk's Hair Topper pieces offer a semi-permanent, fully customizable hair enhancement solution for clients experiencing more severe forms of hair loss. The unique system features an easy-to-apply tape-in method using traditional hairpieces. Best of all, the
method does not require shaving and can be added complimentary to any hair extension service.
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This 4-piece set is powered by the brand’s signature Keratin Amino Complex and a blend of revitalizing botanicals to help reduce shedding, strengthen strands and promote visibly thicker, fuller-looking hair.
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These anti-loss treatments for any scalp and hair type includes shampoos, activators and energizing sprays. With clean and conscious formulas featuring Tri-C-Peptides, this collection features exclusive framesi research innovation in anti-hair loss for visible, certified results.
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Made for progressive hair thinning, aging or menopause, PHYTOCYANE Densifying Hair Serum is made up of 99% natural ingredients and helps women who are experiencing hereditary or age-related hair loss.
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Awaken Therapeutic products are a clear and simple solution to revive the scalp and hair. Botanical extracts nourish and encourage growth while helping to reduce and deactivate DHT, the leading cause of hair loss.
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Powered by a green tea delivery system and proprietary blend of nutraceutical ingredients, Revolve Shampoo and Conditioner work the natural way without harsh chemicals to give many hair benefits to those experiencing visibly fine and thinning hair. Revolve utilizes cold-pressed, nutraceutical ingredients that help cleanse excess oils and impurities that can weigh hair down. Available in Women's and Men's formulas.
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Hair Care: Best Hair Mask
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This bestseller is your ultimate hair warrior, fighting to hydrate, repair and fortify damaged hair!
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An intensive treatment masque that moisturizes and leaves dry hair feeling soft, smooth, and supple.
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Delivering intense hydration, this deep conditioning mask repairs dry, damaged hair while giving your damaged hair a boost of strength.
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A fast-working luxurious mask that increases softness and shine, restores hair's elasticity, hydrates and strengthens for medium to coarse hair and curly, wavy, straight and colored hair.
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Repair ur freakin hair! A blend of coconut, sesame, avocado and jojoba oil, hydrolyzed keratin and squalene with a scent of fresh blueberries makes this healing mask the perfect option to use after a color service.
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A keratin-infused, intense nourishing and hydrating treatment, this lightweight masque revives dry, damaged hair and improves elasticity, texture and manageability. The results are shiny, stronger and more hydrated, healthy hair.
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This treatment builds bonds and repairs highly damaged hair from the inside out. By deeply moisturizing hair, the treatment makes detangling easier and restores hair strength, resulting in less breakage.
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Powered by Glycolic Acid and Rosehip Oil, this mask laminates each strand for light-reflecting radiance and vibrant color for up to 8 weeks. Hair feels nourished, smooth and healthy with an instant, long-lasting glow.
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Five-minute, weightless, intensive regenerating and restructuring hair mask. Enriched with Fermented Rice Extract, Vegetable Peptides, Phyto-Collagen and Hyaluronic Acid, it restores the natural structure of the hair fiber.
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This 15-minute weekly rinse-out mask delivers intensive repair for even the most damaged or curly hair. Thermoreactive and heat-activated, it targets damage on three levels: interior, exterior and moisture leaving hair deeply nourished, reconstructed and silky smooth. Ideal for use with a warm towel or hood dryer for optimal results.
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BLONDME Bondfinity Deep Repair Mask deeply repairs and strengthens blonde hair, helping prevent breakage and keratin loss. Powered by Bondfinity Technology, it builds long-lasting bonds and leaves hair feeling silky, healthy and resilient—perfect for restoring and protecting lightened hair.
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Runway Repair is your backstage secret to instantly reviving damaged, overworked hair. This luxe, lightweight treatment smooths, strengthens and adds brilliant shine without weighing your hair down. It is perfect for heat-styled or chemically treated hair, it restores softness, seals split ends and leaves every strand runway ready and resilient.
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Honey Miracle Hair Mask is like an instant make over for dry, damaged or colored treated hair. This luxurious deep conditioner contains raw honey for softer, shinier tresses and jojoba and olive oils, which nourish and heal strands in need of repair. The result is hair that never looked so good.
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This ultra-rich mask is packed with vitamins and nutrients to condition the hair—making it soft, silky and smoother than ever. Used as a weekly treatment or as a daily deep conditioner, this sea buckthorn berry-infused formula is rich and creamy but will never weigh hair down. Like a cool drink of water, this mask quenches hair's thirst and leaves hair manageable, soft and shiny for days. Perfect for all hair types, especially those in need of deep hydration.
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Hair Care: Best Hair Oil/Serum
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This leave-in treatment is your ticket to shine and split-end repair. Use it several times a day for that extra boost of radiance and say hello to hair that's as light as air and frizz-free!
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A luxurious, multi-benefit hair oil that leaves the hair feeling nourished and provides shine. It also fights frizz for up to 72 hours, offers heat protection up to 450°F/ 230°C, and does not leave hair feeling greasy or weighed down.
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Superfruit Star Lightweight Hair Styling Oil is a multitasking hero that protects hair before heat styling and enhances smoothness and shine post-styling while taming frizz. Ideal for fine to thick hair types 1–3c, it can be used as a prep before heat styling or on dry hair post-styling and provides heat protection up to 450℉.
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This powerful, all-natural oil is formulated to awaken dormant follicles, nourish the scalp and support healthy, consistent hair growth. Packed with essential oils, it helps soothe dry, flaky scalps while stimulating circulation at the root for stronger, fuller hair over time. Whether recovering from hair loss or simply trying to grow longer, thicker strands, this oil delivers.
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This clear, lightweight eight-oil blend hydrates, smooths and adds shine without buildup. Made in the USA and certified cruelty-free, it tames frizz and nourishes from root to tip. Absorbs effortlessly, leaving hair soft, radiant and protected. Perfect for daily use and suitable for all hair types.
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Signature ingredients aloe, amaranth oil and phytokeratin replenish and add long-lasting effects without weighing the hair down. A reparative formula with Active Oil KeroPro to accelerate the penetration into the hair. When combined with magnolia and white radish seeds, this restores and enriches the hair fibers through an extra gentle process. The result is visibly nourished, shiny and healthy hair.
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Experience instantly luxurious and luminous shine with Elixir Hair Extension Serum, an everyday styling glaze rich in hair-loving oils, nutrients and extracts to treat, nourish and smooth hair at the cuticle, without any weight or residue.
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This protein-free, hybrid serum-oil delivers the nourishing benefits of a hair oil with the lightweight feel of a serum. Designed to penetrate each strand deeply, key ingredient drivers evaporate after delivering the actives, leaving hair smooth, frizz-free and radiant, without residue or weight. The result is longer lasting soft, polished and weightless perfection.
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A leave-in serum formulated with Fermented Superfoods to help detoxify your scalp and soothe sensitivity. The ultimate solution for uncomfortable, stressed-out scalps.
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This ultra-lightweight oil is infused with a powerful blend of Marula Oil to lock in moisture and fortify strands, and Rosemary Extract, known for supporting hair growth. It nourishes from root to tip, helping to repair damage, reduce breakage, tame frizz and add brilliant shine without ever weighing hair down. Safe for all hair types and formulated without sulfates, parabens or gluten, it’s a luxe yet effortless way to boost strength and glow.
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A keratin-infused argan oil, this formula provides for a faster blow dry while eliminating frizz and flyaways by creating a humidity barrier. Additionally, it adds hydration without weight. The results are shiny, smoother, more manageable, styled, healthy hair.
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Matrix Food For Soft Hair Oil instantly transforms dry, brittle strands into smooth, touchably soft hair. Infused with avocado oil and hyaluronic acid, it locks in moisture, tames frizz and adds brilliant shine without weighing hair down. Perfect for all hair types needing extra nourishment.
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This works wonders to hydrate, protect, and add shine without weighing hair down. Just a few drops and hair will feel softer, look shinier and be more manageable. It seals the cuticle for a vibrant shine. It’s the perfect finishing touch to your hair care routine for a sleek, polished look.
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Protective and regenerating treatment. This unique multi-functional rich formulation enriched with Passionflower Seed Oil, Argan Oil and a Vitamin C derivative hydrates the hair, leaving it shiny, soft and manageable. Moisturizes dry hair, revitalizes treated hair, anti-aging effect on mature hair. Alcohol-free and weightless, not oily or greasy.
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This powerful yet weightless oil repairs and reverses damage by nourishing the hair from within—giving all hair types gorgeous, frizz-free smoothness with more shine and strength than ever before.
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Infused with 100% natural Argan oil, One 'n Only Argan Oil Treatment is the ultimate styling and finishing product for healthy, high-gloss hair! It’s non-greasy, alcohol-free, and absorbs instantly to smooth the cuticle for silky and frizz-free hair. Protect, revive, and detangle your natural hair, wigs, and extensions of any texture.
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A genuine beauty elixir, absolute nourishment care oil regenerates and intensely nourishes dry to very dry hair. Its fluid texture and captivating fragrance wrap the hair without weighing it down. Hair is softer, shinier, and silkier to the touch.
A multi-purpose formula enriched with 7 nourishing and enhancing botanical oils: jojoba, coconut, meadowfoam, castor, avocado, rose and camellia.
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A powerful daily leave-in treatment that smooths, defrizzes, and enhances shine while protecting against heat and environmental damage. Ideal for all hair types, it delivers weightless, grease-free manageability. Infused with coconut oil to rehydrate and strengthen, and Cymbidium orchid to restore shine and combat free radical damage.
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Redken introduces their NEW Naked Gloss Lightweight Shine Oil, a next-level innovation in weightless shine. This multitasking oil doubles as a heat protectant, delivering a high-impact, 5x lighter formula with a barely-there feel. Powered by apricot oil, omega-9, and triglycerides, it nourishes, smooths the cuticle, and enhances vibrancy with an 18% shine complex. The ultra-light formula absorbs seamlessly for zero buildup, no greasy residue, and a truly "naked" finish.
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FIBRE CLINIX Light Oil is a multifunctional repair oil with a fluid consistency delivering lightweight moisture to fine to medium hair types. This oil provides smoothness and shine with its fast-absorbing formula while improving manageability of hair. It also provides heat protection up to 230° C/ 450 F.
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A lightweight hydrating oil to restore moisture, enhance shine, and lock in color. High in antioxidant protection Babassu Oil delivers weightless moisture, naturally balances oil production for the skin and locks in hair color.
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TRUSS Nutri Infusion Hair Oil is a lightweight, nutrient-rich treatment that delivers intense hydration, shine, and frizz control. Formulated with a blend of restorative oils, it nourishes dry, damaged hair without weighing it down—leaving strands silky, smooth, and visibly healthier after every use. Perfect for daily shine and repair.
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Hair Care: Best Leave-In Product
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This 10-in-1 hair spray is your ultimate hair multitasker, offering everything from anti-frizz to sun protection. Suitable for all hair types, this mist is your secret weapon for flawless hair, whatever the day throws at you!
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Lightweight and ultra-hydrating, Alter Ego Hydraday Whipped Cream is a leave-in conditioner in mousse form with a soft, creamy texture. Nourishing rice water and grapevine essence help revitalize hair, restoring shine and softness without weighing it down. Rice water is rich in antioxidants to strengthen hair and boost elasticity.
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This all-in-one lightweight priming spray is a quadruple threat as it works to detangle, smooth and protect against thermal damage while also cutting down on blow dry time. its nutrient-packed formula leaves hair shiny, silky-smooth, and ready for a good time. from straight to curly to coily, the wizard detangling primer works with all hair types.
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AQUA’s Leave-In Conditioner hydrates, detangles, and locks in moisture while fighting frizz and preventing discoloration. With built-in UV and heat protection, it shields hair from sun, salt and chlorine. Perfect for dry or processed hair, this lightweight formula restores softness and shine while protecting against daily and environmental damage.
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A leave-in spray formulated with PisumProtex bond protection technology to provide hydration, strengthen, and support curls. Ideal for detangling wet hair or reactivating curls on dry hair with added moisture and control.
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This intense leave-in conditioning formula protects against damage while strengthening and delivering an absolutely superior shine. Signature ingredients, aloe, amaranth oil, and phytokeratin help replenish without weighing your hair down. Harnessing the power of moringa oil, this Leave In Conditioner has loads of nutrients that promote and nourish hair growth while shielding against harmful pollutants and UV rays.
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The most important step before you style – the leave in. Powered by amino acids and vitamins this leave in will help detangle, smooth and restore shine while enhancing your natural body.
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evo’s happy campers wearable treatment is formulated to moisturise, strengthen and repair damaged hair, taking your mane back to the days when it looked as carefree and youthful as you felt. it enhances styling by improving combability and speeding up blow-drying time, while helping to reduce hair breakage, retain colour and provides uva/uvb protection. this daily, leave-in treatment can be sprayed either directly onto hair or into hands as a cream.
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The complete leave-in treatment for all hair types with 20 benefits, such as softening and smoothing the hair while adding incredible shine.
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Introducing It’s a 10 Clear Miracle Leave-In – a powerful Vegan formula that’s enriched with natural alternatives like sugar beet extract, aloe vera, Ashwaganda, Amla extract, Reishi Mushroom, Biotin, and more to impart hair with nourishing vitamins, antioxidants, and minerals that restore shine, detangle, protect against thermal styling, reduce frizz and breakage, and enhance natural body and shine. The color-safe lightweight leave-in is designed for everyday use, so you’re left with hair that’s nothing except crystal- clear perfection.
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A heat-activated keratin-infused blow-dry treatment, this smoothing cream seals the cuticle, eradicates frizz, dramatically reduces blow-dry time, and protects from damage caused by the environment, chemical processing and heat styling. The results are shiny, smooth, frizz-free, healthy hair for days.
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Revive dull, frizzy, lifeless hair at its core and prevent future damage. This reparative cream replenishes keratin from within, fortifying strands, and sealing in nourishment to deliver smooth, shiny, stronger, softer, healthier hair, in one simple step. No matter your hair problem, this proprietary, keratin-infused treatment is the solution for total hair wellness!
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Lakme L2 Classic is a bi-phasic, instant detangling conditioner with pH 3.5 for all hair types. It smooths frizz, boosts shine, and softens hair without weighing it down. Enriched with mineral silicone, lactic acid, and cationic polymers, it leaves hair flexible, silky, and easy to comb.
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This fan-favorite and all-time bestseller instantly delivers 12 benefits that nourish, protect, and transform hair.
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A lightweight, fast-absorbing spray oil that delivers a glossy, radiant finish, this powerhouse oil i designed to smooth split ends, illuminate and protect each strand, leaving the hair soft and shiny.
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Repairing fluid that provides an immediate effect of reconstruction and manageability by enveloping the hair in a protective layer of condition and shine. Enriched with Camellia Oil and Hyaluronic Acid fills porous hair, leaving it smooth, provides body, and removes frizz. Nourishing and moisturizing ingredients leave hair with immediate softness.
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This highly effective treatment is packed with natural and botanical proteins to moisturize, eliminate frizz, and repair damaged hair in just minutes.
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This lightweight mist prepares, protects and beautifies the hair while delivering 18 essential benefits. Specially formulated for highlighted, bleached and colour treated hair
Enriched with 11 amino acids and argan oil for optimal hydration and shine
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This 2-part universal repair system restores and strengthens seriously damaged or curly hair. REDAVID REPAIR mends split ends and boosts body, while REDAVID SHINE seals the cuticle, enhances shine, and rebalances moisture. Ideal for curly, kinky, and over-processed hair needing intensive care and lasting vitality.
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FIBRE CLINIX Hydrate Leave-in Spray detangles dry and brittle hair while providing humidity protection. Its formula with electrolytes recharges the hair to feel moisturized and replenishes dry strands.
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The Ultimate Multitasker! A light weight, ALL IN ONE leave-in conditioner for all hair types. Instantly detangle, soothe, condition, prevent breakage, heat protect, repair, strengthen, frizz control, color support, moisturize, eliminate static, and shine.
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A lightweight, multitasking spray designed to detangle, smooth, and strengthen all hair types. Infused with HIx Bond Multiplier technology, it transforms a rich conditioner into an ultra-fine mist that nourishes without weighing hair down. This vegan, sulfate- and paraben-free formula also works as a heat protectant and pre-shampoo treatment, making it a versatile addition to any routine.
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The Liquid Diamond is a high gloss finishing serum that delivers instant luminosity and silk-like smoothness. Infused with reflective shine enhancers and protective nutrients, it tames frizz, seals ends and creates a mirror like finish. Lightweight and luxurious, it's the final touch for polished, diamond shine hair that turns heads.
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The only multi-tasking strengthening leave-in conditioner you’ll ever need. Repairacle has endless benefits including repairing and protecting your hair against heat and damage while taming tangles, knots and flyaways. Comb through any tangles using just one spray.
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Hair Care: Best Scalp Care Product
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Meet our Pre-Wash Scalp Cleansing Oil, a true game changer in your haircare. Infused with eco-friendly bamboo particles, this luxurious oil gently exfoliates and calms your scalp, setting the stage for a transformative pre-shampoo ritual. Get ready to upgrade your hair growth routine and embrace a healthier scalp.
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This powerful, all-natural oil is formulated to awaken dormant follicles, nourish the scalp, and support healthy, consistent hair growth. Packed with essential oils, it helps soothe dry, flaky scalps while stimulating circulation at the root for stronger, fuller hair over time.
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Made with 38 firm tapered silicone teeth, the Hapi So Clean Scalp Brush can penetrates through hair to scrub the top layer of the scalp to remove build-up and impurities. The contoured handle allows for comfort and control. This scalp brush is made for all hair types, even bald heads.
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Meet the Naturaltech ENERGIZING Superactive Serum—your secret weapon against hair thinning caused by androgenetic factors. It works deep at the root to rebalance oil production, revitalize the scalp, and boost hair density where it matters most. The result? Stronger, fuller, more resilient hair that looks and feels energized.
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A gentle yet highly effective cleanser. Eliminating product build up, it resets your routine and offers a clean slate. Without drying out your curls, it leaves your hair and scalp refreshed, improving the effectiveness of your styling routine.
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A pre-cleanse scalp serum formulated with Fermented Superfoods to gently exfoliate and remove buildup.
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Lakme Scalp Care Vital Lotion is a vegan, post‑prebiotic scalp treatment designed to combat hair thinning and revitalize devitalized hair. Enriched with BIOME Oléoactif® and organic turmeric, it strengthens the scalp's microbiota, stimulates hair follicles, and enhances hair density. Its invigorating cedar‑jasmine fragrance offers a refreshing experience.
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Malibu C’s Head Lab Scalp Scrub is the ultimate solution for a revitalized scalp. Crafted with a powerful blend of natural ingredients, including jojoba esters and activated charcoal, this innovative scrub with integrated silicone scalp scrubber exfoliates the scalp, leaving it cleansed and invigorated. Added tea tree, menthol, spearmint, and cayenne pepper help soothe and stimulate the scalp for optimal scalp health.
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This purifying shampoo uses herbal ingredients to cleanse fine, thinning, & fragile hair. Organic rosemary, sage extracts, & other botanical ingredients purify hair without irritating or drying out the scalp
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Gentle sulfate-free formula that deeply cleanses the hair and scalp. Enriched with Fermented Extracts of organic Arnica, Lavender, Rosemary Essential Oil, Peppermint, and Organic Baobab Oil, it effectively removes polluting particles and product build-up.
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A 100% botanical oil concentrate, PHYTOPOLLÉINE is a true revitalizing elixir for the scalp. Enriched in deep-cleansing and regulating essential oils, it purifies and restores balance to an imbalanced scalp (Excess sebum, dandruff, feelings of discomfort). It is recommended for those suffering from an unbalanced scalp whether is dry, oily, itchy, or irritated.
The new roll-on design makes it easy to apply.
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A breakthrough, unisex hair enhancer designed to address the needs of fine and thinning hair for men and women.
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Daily scalp treatment for a healthy scalp and hair growth. Treats thinning hair, alopecia, postpartum hair loss, stress induced hair loss, seasonal rapid loss, dandruff, psoriasis, itchy scalp and oily scalp. Awaken Therapeutic Treatment combines innovative technology and organic botanicals to create a healthier scalp with faster growing, visibly thicker hair.
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This salon quality oil is a nourishing and conditioning treatment for hair and scalp. Revitalizes and stimulates hair roots and
scalp, treats dry or damaged hair and leaves hair with a beautiful luster.
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A water-based formula developed for fine and thinning hair. Formulated with a water-based proprietary blend of ten plant extracts for scalp and hair, all extracted using a high-quality, cold-pressed system resulting in the ingredients being the highest quality. When applied, the residue-free serum is quick to dry with a light-weight watery consistency.
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Hair Care: Best Shampoo and Conditioner
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A hydrating sulfate-free shampoo and conditioner that deliver effective conditioning, and anti-static effects, leaving your hair or your curls feeling fabulous and frizz-free! Perfect for Dry, Wavy ( 2A,2B,2C), Curly ( 3A,3B,3C) or Coily ( 4A,4B,4C) hair
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AROVE, founded by celebrity hairstylist Michael Dueñas and Chemist Straun Phillips, offers a water-free, pH-balanced powder shampoo and conditioner that activates with water in the shower to create intense lather and cream. Powered by LumiLok micro-encapsulation, each formula delivers potent nutrients on contact. Shampoo purifies and hydrates; conditioner softens and adds intense shine. Hair feels weightless, healthy, and radiant. Lasts 60–85 washes.
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Keep it strong! BambooMiracle Vegan Shampoo and Conditioner is designed to completely transform even the most damaged hair with repeated use. The strength+bamboo is powered by highly effective ingredients help extend the life of hair color while stimulating circulation at the scalp. These vegan ingredients fortify strands, protect from future damage, and rebuild hair bonds to result in shiny, stronger, frizz-free, more manageable healthy hair.
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Designed to remove buildup from styling products, excess oil, and daily grime, this sulfate-free formula deeply cleanses while soothing the scalp and strengthening hair.
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Deep muk Ultra Soft Shampoo gently cleanses and replenishes essential nutrients and moisture. It nourishes and detangles, leaving hair silky, soft, and shiny. Suitable for all hair types, including extensions, it offers hydration, smoothing and frizz control.
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Hydration Shampoo deeply cleanses your hair, replenishing lost moisture and promoting healthy hydration from root to tip. Hydration Conditioner replenishes vital hydration levels, nourishing your hair deeply from root to tip. This luxurious conditioner is perfect for all hair types, whether you have straight, curly, or wavy hair.
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The F.A.S.T. Shampoo gently cleanses while leaving your hair feeling smooth and manageable. Follow up with the F.A.S.T. Conditioner, packed with a proprietary blend of amino acids and vitamins to deeply nourish and support accelerated hair growth.
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A protein-free innovation in luxury hair care, this Signature Shampoo and Conditioner Duo cleanses, hydrates and revitalizes without buildup or heaviness. This ultra-hydrating set leaves hair soft, shiny and polished elevating every wash into a golden moment of self-care.
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Clarify Shampoo: A gentle clarifying shampoo formulated with Fermented Superfoods to help remove buildup, strengthen strands, and restore balance to your scalp.
Clarify Conditioner: A weightless moisturizing conditioner formulated with Fermented Superfoods to help lock in moisture, soothe scalp irritation, and fight frizz.
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KERATHERAPY’S Keratin-Infused Moisture Shampoo and Collection helps restore the moisture & protein balance in all hair types & textures, while antioxidants, botanicals and organics improve shine, strength & manageability.
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KERATHERAPY’S Keratinfixx Repair Shampoo and Conditioner was formulated to restore your hair’s natural protective system. By nourishing each strand and strengthening it to guard against future damage you can smooth the cuticles, preserve natural oils, and rebuild the structure that keeps your hair looking the very best.
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Lakme Teknia Organic Balance is a vegan, sulfate-free haircare line with 93–99% natural ingredients. Enriched with sea water and organic kendi oil, it hydrates, nourishes and protects hair and scalp. This shampoo and mask delivers soft, shiny, lightweight hair with a citrus-ginger scent.
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LOCKrx GROW + GLOW Shampoo and Conditioner work together to cleanse, hydrate, and strengthen hair while supporting scalp health. Formulated with botanical exosomes, DHT-blockers, peptides, and B vitamins, they promote growth, reduce thinning, and enhance resilience, shine, and manageability– nourishing hair from root to tip for visibly fuller, healthier strands.
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Protect against hard water damage with Malibu C's Hard Water Wellness Shampoo & Conditioner. This duo helps remove and protect against waterborne elements that dry, damage, and discolor hair. They help preserve the health of hair exposed to hard and softened water and infuse hydrating moisture for radiant shine.
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This paraben-free conditioner enhances color vibrance while hydrating the scalp. active ingredients like milk proteins, integrity 41 and wheat proteins prevent color fading and restore natural keratin to the hair.
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Fortifying and moisturizing shampoo and conditioner enriched with Camellia Oil for overtreated, damaged, and dehydrated hair. Deeply repairs and revives the hair fibers with tangible restorative results. Improves strength and resilience. Protective and restructuring effects.
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The Blacklight Blue Shampoo and Conditioner are formulated for highlighted, bleached, white and natural blonde hair, eliminates brassiness and refreshes faded highlights leaving hair looking cleaner and brighter. Their unique formula, enriched with 11 amino acids and argan oil, moisturizes, strengthens hair structure and repairs surface damage while increasing shine and colour retention.
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Gentle enough for daily use, Paul Mitchell Clear Essential Shampoo cleanses hair without irritating sensitive scalp and skin. Purposefully formulated with just 8 essential ingredients, zero dyes or fragrances and dermatologist tested for sensitive skin, this lightweight, color-safe shampoo is perfect for people with sensitivities.
Gentle enough for daily use, Paul Mitchell Clear Essential Conditioner replenishes strands and leaves hair feeling light, soft and manageable, without irritating sensitive scalp or skin. Purposefully formulated with just 9 essential ingredients, zero dyes or fragrances and dermatologist tested for sensitive skin, this lightweight conditioner is perfect for people with sensitivities.
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This clean, phyto-infused shampoo rich in therapeutic ingredients (and free of sulfate detergents) supports optimum scalp health, fortifies the hair cuticle and works to improve hair shaft thickness. Hair transforms to feel fuller, look thicker and perform better.
Give fine, thinning hair the nourishment it needs. This clean, phyto-infused conditioner rich in therapeutic ingredients supports optimum scalp health, nourishes the hair cuticle, and works to improve hair shaft thickness. Hair is hydrated, replenished, and transforms to feel fuller, look thicker, and perform better.
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The Signature Shampoo & Conditioner Set redefines clean luxury hair care. Infused with our SHINE37 complex, this filler-free duo uses fresh-activated ingredients like kaolin, coconut, marula, and jojoba oils to cleanse, nourish, and enhance shine! Leaving hair vibrant, thick, and silky. Sulfate-free, color-safe, and crafted without compromise.
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The Curly Pop Curl Defining Shampoo and Conditioner is powered by a peptide blend tailored to your unique hair texture. Infused with jojoba oil, this frizz-fighting duo restores moisture, boosts bounce, and defines every curl - leaving them soft, smooth, and full of life. A dream team for your natural curls.
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The Wave Babe Wave Enhancing Shampoo and Conditioner is powered by a peptide blend tailored to suit your unique hair type and needs. Infused with rice protein, this nourishing formula hydrates, smooths frizz, boosts elasticity, and enhances natural waves. Say hello to hair that's soft, bouncy, and full of shine.
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Powered by a green tea delivery system and proprietary blend of nutraceutical ingredients, Revolve Shampoo and Conditioner work the natural way without harsh chemicals to give many hair benefits to those experiencing visibly fine and thinning hair. Revolve utilizes cold-pressed, nutraceutical ingredients that help cleanse excess oils and impurities that can weigh hair down. Available in Women's and Men's formulas.
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Hair Care: Best Smoothing Product/Treatment
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infused with amika’s hydrasoft smoothing complex, this long lasting heat-activated anti-frizz treatment seals the strand to reduce frizz while providing hydration + manageability for sleek, soft + shiny hair. best for medium-thick/coarse hair types experiencing frizz (2a-4c)
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Lightweight serum that delivers unmatched smoothness, hydration, and all-day protection against frizz while blocking humidity. Smooths and disciplines hair with a light, soft, natural hold. Hydrates and smooths for long-lasting silkiness. Shields from environmental pollutants and humidity to reduce frizz. Protects color-treated hair from heat damage.
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This incredibly lightweight and sheer formula absorbs fast to reduce frizz, soften strands, and protect against humidity, all without the oily feel of silicone or the moisture-robbing characteristics of SLS and SLES sulfates.
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This long-lasting expert service transforms unmanageable, curly, wavy or frizzy hair into the most luxurious version of itself for up to five months. A powerful yet gentle shape transformation to smooth hair – the perfect base for unruly hair. The service provides natural-looking, sleeker hair with improved manageability and movement.
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BRAZILIAN RENEWAL offers the greatest amount of curl reduction possible, along with amazing shine and “no-frizz” smoothing for all types of hair; all with less fumes. Especially effective on hair that is coarse, unruly, extremely curly or very resistant. Enriched with keratin, collagen, argan oil, soy and rice proteins for extra brilliance, strength and protection.
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For ALL Hair Types, this 2-IN-1 (formaldehyde-free) formula is highly recommended AFTER ALL HAIR COLOR and HIGHLIGHTING SERVICES to lock in color, add vibrancy and shine, and prevent fading, or as a stand-alone, Express Keratin Treatment.
With or without color service, this treatment provides unsurpassed frizz control, manageability, adds amazing shine and provides a humidity barrier for up to 6 weeks.
Clients will experience stronger, healthier hair along with faster blow dry and styling time at home or in the salon.
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A heat-activated keratin-infused blow-dry treatment, this smoothing cream seals the cuticle, eradicates frizz, dramatically reduces blow-dry time, and protects from damage caused by the environment, chemical processing and heat styling. The results are shiny, smooth, frizz-free, healthy hair for days.
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Zero Formaldehyde Keratin Smoothing Treatment
Pure Renewal PLUS is a truly groundbreaking, ZERO formaldehyde keratin smoothing system. This proprietary treatment is a powerful blend of carbocysteine, glyoxyloyl and amino acids, perfectly formulated to provide salons a legitimate alternative to traditional keratin treatments that contain formaldehyde.
Pure Renewal PLUS provides maximum curl and volume reduction without a permanent structural change to the hair, and without the use of aldehydes, thioglycolate or sodium hydroxide.
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Lakme Aura is a pioneering vegan smoothing treatment that combines biotechnological innovation with organic ingredients. Utilizing premium hyaluronic acid produced through fermentation, it deeply hydrates, softens, and straightens hair while eliminating frizz. The results—shiny, manageable hair—last 4 to 6 months, with no formaldehyde or ammonia involved.
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A revolutionary hair straightening system that delivers smooth, frizz-free results without harsh chemicals. It's 100% formaldehyde-free, fully customizable, and approved by the FDA, OSHA, and EU regulations, making it one of the safest professional treatments available. Enjoy long-lasting shine and manageability with complete peace of mind.
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milk_shake insta lotion is a rinse-out liquid mask with hyaluronic acid that's as light as water. In just a few seconds gives manageability, shine, hydration and smoothness. It has a gorgeous fragrance. You'll never want to be without it. It is easy to apply, quick to rinse out, decreases drying time and has a reduced processing time.
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Pure Brazilian’s Express Treatment leaves hair shinier, healthier and frizz-free for four to eight shampoos. The Express Blowout is formulated with exclusive Keratin, Acai and Cocoa Seed Butter Base as Pure Brazilian’s Original Reconstructor Treatment yet takes half the time. It can also be used to lock in color for extra shine and manageability.
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A multipurpose, high-performance extra-strength Blow Dry Spray created for elevated results lasting up to 3 washes. The innovative formulation locks out environmental moisture for weatherproof, frizz-free hair. This weather-defying lightweight mist is a styling spray that works to deeply condition and nourish hair to smooth and protect, boosting natural shine for glossy and long-lasting results.
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Get straight to the point with RUSK Str8 Anti-Frizz & Anti-Curl Lotion that internally smooths and straightens thick, curly, or frizzy hair. This light, greaseless styling lotion eliminates frizz and temporarily straightens hair.
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Hair Color: Best Bleach
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Enlightenment Powder is a luxurious, vegan lightener with sugar amino acids, taurine, and indigo pigments to gently lift while preserving hair’s keratin, moisture, and promoting neutralization.
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The Blacklight Extra Blonde High Performance Ionic Lightener is a powerful, dust-free lightener that lifts up-to 9 levels, and can be used on and off the scalp giving you precise and predictable results every time.
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Designed and created in Italy, Cavalla 9 Level Lightener lightens up to 9 levels, and allows for all types of techniques: on scalp, foils, painting, and balayage. It is low in ammonia, provides maximum neutralization power, 100% dust free, does not creep or swell, contains phytokeratin, aloe vera, grapeseed oil, and has a lavender fragrance to relieve dandruff and promote a healthier scalp.
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Danger Jones Powder Lightener is the first 9+ level powder bleach to blend Polycare Split, Arginine, and seaweed, creating a proprietary bonding complex for healthier hair. The built-in bonding and cool tone of the blue powder helps to minimize & neutralize brassiness and reduce damage to the cuticle, while lifting 9+ levels.
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Say goodbye to foils and hello to maximum creative freedom. LightDimensions SilkLift Clay is an innovative off-scalp freehand lightener that delivers stunning, customizable blonde results. The transfer-proof formula offers a powerful yet gentle lift, leaving hair feeling healthy and radiant.
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Lakme k.blonde Advanced Bleaching Powder is designed to lift hair up to 8 levels while maintaining its integrity. Infused with cationic hyaluronic acid, it hydrates and protects during the bleaching process. Its creamy, non-volatile formula ensures easy application, can be used with various techniques. Suitable for achieving neutral blonde tones.
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Dust-free powder lightener provides up to 7 levels of fast lift for on- and off-scalp application.
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Satin Blue Powder Lightener Bleach lifts up to 6 levels while neutralizing brass, red and yellow tones for a cleaner, cooler blonde. Its blue-tinted, ammonia-free formula tones as it lightens and includes Wheat Protein Extract to reduce breakage, delivering silky, healthy-looking results with low odor and effortless application.
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BLONDME Premium Lightener 9+ delivers up to 9 levels of lift and the formula helps protect the hair fiber for reduced hair breakage thanks to integrated Anti-Metal Bond Protection Technology. Suitable for most hair bases and techniques, this oil enriched lightening system ensures advanced neutralization for clear, cool blonde results.
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Pure Blonde Ultra Lift is a low ammonia formula with activated charcoal that binds toxins to itself clearing free radicals and unwanted minerals from the hair while controlling underlying pigments for a lighter and healthier blonde.
With antioxidant protection and activated charcoal, blondes can be lifted stronger, faster and healthier.
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Launch into 10+ LEVELS of lift with control and integrity. Extremely versatile, off-the-scalp bleaching powder that lifts while maintaining maximum respect for the hair. Conditioning & Moisturizing – NO BONDER NEEDED. Exfoliate, Hydrate & Protect with Hyaluronic Acid and White Kaolin Powder. Dust, Odor and Color Free, ultra-fine powder.
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göt2b Bleach It allows you to lighten your hair up to 9 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel, oil-enriched formula which allows for an easy and even application onto your hair. This product includes our Kick Brass Purple Mask, an anti-brass purple mask which will give you a cool striking platinum result for head-turning looks!
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Hair Color: Best Color Care Line
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Through a blend of nature's finest ingredients and cutting-edge technology, Duomo delivers unparalleled performance enhancing the overall health and beauty of your hair.
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FRAMESI COLOR LOVER shampoos, conditioners, leave-in treatments & styling products nourish your hair with a rich blend of advanced color-retention ingredients. QUINOA, the ultimate source of all-natural plant proteins, combined with a unique compound of color retention ingredients, is proven in lab testing to retain your haircolor >95% longer.
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Using cutting-edge technology for long-lasting color, Dualsenses color care protects color up to 20 shampoos and maintains vibrancy and brilliance for up to SIX weeks. The microPROtec complex distributes essential care ingredients quickly and evenly for instant results, and the FadeStop Formula is as gentle while helping to prevent fading.
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A daily, 3-step blonde care system that tones, repairs, and nourishes without harsh chemicals. Powered by orchid oil, hemp seed, and healing herbs, it neutralizes brassiness, strengthens hair, and boosts shine. Heat-activated for fast results, it delivers smooth, vibrant, and healthy blonde, silver, or gray hair.
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Discover the new BLONDME Care, a range that redefines blonde haircare with the cutting-edge BONDFINITY TECHNOLOGY, recreating strong bonds to help prevent breakage and keratin loss for deep hair repair. The vegan formulas cater to most blonde hair types, from fine to coarse hair, highly nourishing without overburdening.
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Color fades — extend it's lifespan with milk_shake color care. This paraben-free conditioner enhances color vibrance while hyrating the scalp. active ingredients like milk proteins, integrity 41, and wheat proteins prevent color fading and restore natural keratin to the hair.
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icy blond deposits delicate ash tones to keep brass out of very light blonde, platinum and gray hair.
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Hair Color: Best Color Line
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Pro Color is the first demi-permanent color line created specifically for extensions. This curated line of concentrated, demi-permanent color drops offer tone, vibrancy and blendability without compromising the integrity of high-end hair. Every formula is infused with performance-driven ingredients like jojoba and avocado oil for stunning results without compromising extension integrity.
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Designed and created in Italy, Duomo’s color line is a versatile three-in-one color formulation. This allows stylists to create stunning, long-lasting results for permanent, demi-permanent, and toners. The products are ammonia free, fragrance free, and contain phytokeratin, aloe vera, and rosehip flower extract for a gentle experience that nourishes hair and scalp. Duomo hair color is vegan, cruelty free, and recyclable.
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Easy-to-use demi-permanent liquid haircolor that provides superior conditioning, and shine. Qualities formerly exclusive to cream haircolor, now available in liquid. Better Performance: Easy to formulate and apply, quick to process. Better Formulation: Sustainable quality ingredients. Better Services: Trendy looks, less inventory! Better Results: Reliable, predictable, long-lasting.
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Lakme Collage is a vegan, permanent hair color line. Formulated with OF5 Technology, it ensures intense, vibrant color with 100% gray coverage. The AQ-Save complex and Arginine enhance hair softness and strength.
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Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Hybrid technology offers all the advantages of alkaline and acidic hair colours without any of their drawbacks. Calura Gloss has a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and colour longevity with zero lift, guaranteed!
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This demi-permanent no-ammonia formula conditions hair while coloring to provide incredibly rich results with exceptional shine.
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Superior color that processes in just 10 minutes without compromising performance. Reinvent the appointment book with RUSKin10 - a concise collection designed to fill the gap in any color tool kit.
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Shades EQ Gloss with Built-In Bonder—the iconic liquid, acidic demi-permanent gloss now upgraded to help strengthen sensitized hair in one step. This all-in-one toner and bonder allows stylists to push the limits of blonding while maintaining hair health, visibly reversing damage in just one use. Formulated with citric acid and taurine, it helps reduce residual alkalinity post-lightening and smooths the cuticle for added shine and condition—delivering reliable color performance without compromise.
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Discover vibrant, long-lasting color with Traditional Hair Color. Featuring over 70 shades, its soy protein and aloe vera formula strengthens hair while delivering rich, fade-resistant color with minimal damage. Enjoy 100% gray coverage, natural-looking tones, and salon-quality results at home with an easy 1:2 mixing ratio for multiple uses.
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Banish grays and reclaim youthful-looking hair, with Keratin Color from Schwarzkopf. This long-lasting color boasts up to 100% gray coverage and K·bond-plex technology for up to 80% less breakage (vs. untreated hair).
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IGORA VIBRANCE is a demi-permanent color line offering vibrant shine, ammonia-free formulas, and a flexible gel or lotion consistency. With up to 70% white blending and integrated bonding technology, it delivers beautiful, healthy-looking results. Ideal for toning, color refresh, and experimenting with new shades without the commitment of permanent color.
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IGORA ROYAL is a permanent hair color that offers true-to-swatch results, up to 100% coverage, optimal color intensity and performance you can trust. IGORA ROYAL is the reference for full color confidence to master permanent color services and offers everything you need to become the colorist you want to be.
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göt2b Metallic Hair Color offers a multi-dimensional look that delivers unique metallic radiance. Permanent hair dye with an anti-fading effect to give you head-turning shades that let your true self shine. göt2b Metallics hair dye works for all hair textures. This permanent hair color can be used on your natural hair and on human hair wigs and extensions to express yourself!
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milk_shake the gloss color is an acidic pH demi coloring treatment for hair. It is an oil-based, ammonia-free, acidic pH demi coloring treatment that guarantees amazing color tones without lightening or modifying the hair’s structure.
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Undetermined pigment allows color to fully develop for whichever result the colorist desires (permanent/semi-permanent), ensuring customized color across all services. Micro pigments transition within the cortex to form large color molecules that result in unsurpassed coverage, vibrancy, longevity. Plant-based amino acids protect, strengthen and repair. Positive charge for even coverage.
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Hair Color: Best Foils
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FASTFOILS protect the integrity of the hair while achieving a more consistent, even, higher level of lift.
With a minimum of 25% faster processing time during the incubation period, it eliminates the need to use potentially damaging, higher levels of developer
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Featuring Foil Me’s signature embossing, exclusive composition, and 100% recyclable pre-cut sheets in tissue-box packaging, this high-performance foil ensures effortless coloring. The Wildflower Collection showcases hand-drawn North American florals on a soft pink backdrop, symbolizing freedom, individuality and the beauty of new beginnings.
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Hi-Lite Wraps are the professional's choice for faster, cleaner highlights. Lightweight and flexible, the translucent material enables real-time monitoring of the color development process, eliminating the need to unwrap and rewrap messy foils. Hi-Lite Wraps are available in 3 convenient sizes to fit every stylist’s needs.
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Feelin' Spicy foils bring the heat to your salon. This hot pink foil with a jalapeno and spicy margarita print isn't just cute - it's functional, grippy, and totally customizable! Made for bold stylists with main character energy, this roll is summer vibes and happy hour feels...in foil form.
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Hair Tools: Best Blowdryer
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With patented CHI LAVA technology, it delivers efficient heat for faster drying and styling at lower temperatures. It includes multiple heat and speed settings, magnetic attachments, and a cool shot button, while emitting over 50 million negative ions to reduce frizz and enhance shine - all with low noise levels.
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The Innovator Dryer is perfectly balanced with a powerful airflow unlike anything on the market. This dryer provides as the highest standard of the beauty industry with its ultralight unique design combined with a Digital BLDC Motor, making it our lightest, fastest, and most powerful hair dryer.
HydraHeat provides moisturizing heat that instantly smooths hair, reduces frizz, and eliminates static by emitting negative ions to provide shine and hydration while drying
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AirLight Pro is a powerful, revolutionary, and smart styling hairdryer that uses patented infrared light to simulate the effects of the sun and wind to achieve natural drying versus damaging, harsh drying from a traditional hairdryer. Faster drying using less energy, leaving hair healthier and more hydrated.
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The O2 Hypersonic Hair Dryer delivers high-speed airflow with a 110,000 RPM brushless motor and dual ion emitters for reduced frizz and amplified shine. Its durable aluminum alloy body protects the dryer’s integrity. With digital controls, memory function, and magnetic attachments, it's built for professional performance and longevity.
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Olivia Garden’s SuperHP Hair Dryer is a professional-grade, 1,875‑watt powerhouse with a brushless motor delivering ultra‑fast, consistent airflow. It features intelligent heat control, ionic technology to seal moisture and banish frizz, plus memory settings, self‑cleaning reverse air, multiple attachments, and a 9‑ft cord—lightweight, quiet, and salon-ready.
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The multi-award-winning Neuro Dry+ Hair Dryer packs professional-level power into a lightweight, compact tool that’s easy to store when folded. NeutraHeat Technology combines high-velocity airflow, even heat and neutralizing negative and positive ions to dry hair fast while helping minimize damage. Shiny, frizz-free, voluminous blowouts are now easier than ever.
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Introducing supersolano EVO. Italian-Made ultra-high performance intelligent dryer. Powered solano IntelliDry technology, monitoring all dryer functions to maximize performance. EVO is the ultimate professional dryer.
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The Wahl Vanquish delivers controlled airflow and efficient power for fast, even hair drying. The SmoothTone motor system removes harsh frequencies and keeps the volume low so you can keep chatting with clients as you dry. The slim and lightweight design will help prevent wrist fatigue; a game-changer when drying for long periods of time. Featuring an LED screen that displays four heat and three speed settings, a memory function to lock in your settings and an auto-clean function for easy maintenance.
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Hair Tools: Best Brush/Comb
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Made in a mood friendly color, and positive messaging on the back. This detangler has flexible rows to smoothly glide and detangle hair without pulling or snagging. The firm bristles are perfect for focused detangling. The memory shape form returns the brush to its original shape for next use.
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Engineered for superior styling, this brush features a 20% longer barrel for faster coverage, an extra-long handle for control and comfort, and carbon-infused bristles that withstand up to 500°F. With Tourmaline Crystal Complex for shine and a seamless, snag-free design, it delivers smooth, salon-quality results every time.
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Crafted for versatility and care, this brush is ideal for fine, fragile, or processed hair, extensions, and sensitive scalps. Tourmaline and carbon-infused pins reduce static and resist heat up to 450°F, while a soft-touch grip and dual-level pin system offer precise control for effortless detangling and styling anywhere.
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The Habit Beauty Brush is designed for extensions and loved by all hair types. Durable metal bristles reduce static, product buildup, and gently massage the scalp. Its flexible rubber base contours to your head for even pressure, making it perfect for detangling wet or dry hair, especially with added extension thickness.
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Introducing the complete collection of Hattori Hanzo Cutting Combs, expertly crafted for professional performance behind the chair. Constructed from premium PEEK+ material, these combs offer exceptional durability, flexibility, and heat resistance, making them reliable tools for any styling environment.
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The Hanzo Ceramic Round Brush Series is designed to elevate your styling experience with exceptional features. High-grade ceramic-coated barrels ensure consistent and even heat distribution, providing added durability and making them a reliable choice for daily use. Their anti-static and heat-resistant Type 6/6 nylon bristles offer the perfect balance of bristle count, length, memory and flexibility to provide the smoothest and most efficient styling. Ergonomically designed for perfect balance, these brushes feature a rubberized grip handle that provides the utmost comfort and control.
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Detangle, smooth and shape large sections of wet or dry hair with a uniquely flexible paddle. True Salon Quality. Long Handle for comfort.
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Tangle Buster Styler brush, featuring the amazing design of the brand's beloved best-selling detangler, with added boar-bristles for dual-action. De-frizz, smooth, add shine and style all hair-types with heat using this wonder hair brush! True Salon Quality. Long Handle for comfort.
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The NanoThermic Speed XL is a professional-grade round brush featuring an extra‑long ceramic‑coated barrel that dries hair 25 % faster, ionic tourmaline bristles to smooth and shine, and oversized vents for superior airflow. Lightweight ergonomic handle, soft‑tip wavy bristles, and retractable pick ensure comfortable, precision styling.
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This large rectangular brush is made of 100% FSC®-certified ash wood, detangles without damaging the hair. It comes in a natural wood colour, the handle is treated with vegetable waxes and oils, the long pins are made of certified hornbeam wood and the black cushion is in pure rubber. The wooden pins prevent the hair from being electrified, as typically occurs with plastic brushes. A small hole ensures the brush is able to breathe, thus improving the massage effect on your scalp. Daily use will improve your hair’s health: it strengthens the hair bulb and stimulates skin microcirculation, thus helping to keep your hair healthy and shiny. Suitable for straight, thick, long and very long hair.
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Award-winning design featuring ultra-soft IntelliFlex® nylon bristles that flex and bend to glide through knots without pulling, snagging, or causing breakage—reducing damage by about 45% and needing 55% less effort than standard brushes
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Hair Tools: Best Clipper/Trimmer
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Engineered with a robust 6000-RPM motor, this trimmer effortlessly handles any hair type at the press of a button. It features Hanzo's “Zero Cut” steel blades that not only stay sharper longer, but also remain cool and resists rust.
Experience unparalleled convenience with its high-capacity lithium-ion battery, providing up to 5 hours of continuous operation on a single charge.
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The JRL Onyx Cordless Clipper delivers pro-level performance with Smart-Clip Technology, a high-torque motor and Reset IQ Charging for true full charges. With up to 5 hours of runtime, a Cool Blade, and precision control, this sleek, matte black clipper is engineered for fade work, bulk removal, and all-day cutting.
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Go from bald to fade with an innovative adjustable balding blade. The Vapor combines a high-powered motor with the new F32 FADEOUT blade for rapid precision.
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Hair Tools: Best Haircutting Razor
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Premium stainless steel straight razor with silicon resin handle designed for stylists and barbers. Spring-mounted clamp mechanism holds blades firmly in place and allows stylists to easily load and unload disposable blades. Compatible with Hanzo straight (HHRZSB) and nano/guarded (HHRZNB) blades.
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Made in Japan, the Feather Styling Razor is considered the gold standard among stylists who describe how its beautiful balance and feel allows the razor to become an extension of your hand for haircutting.
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Hair Tools: Best Hot Tool
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From sleek straight looks to voluminous curls, The VersaSphere Pro Air 6-in-1 Multi-Styler and its 6 attachments can do it all, saving you time and space in your tools kit while delivering salon-quality styling on wet, dry, straight, wavy, coily, and kinky hair.
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Professional Salon Model. Digital temperature control with programmable auto shutoff. Titanium floating plates for a smooth glide through the hair. Far-infrared technology eliminates static and frizz.
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The O2MODULES Flexible Air Styler and Dryer features a 110,000 RPM brushless motor with ion technology for fast drying, reduced frizz, and natural shine. With 3 heat and speed settings, six styling attachments, and an ergonomic design, it delivers versatile performance to curl, smooth, volumize, and dry with ease.
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O2 PRODIGY Titanium Ceramic Styler features a patented removable power cord and an ergonomic rounded design for effortless, tension-free styling. Angular plates deliver fast, one-pass results with consistent moist heat to protect hair. With 11 temperature settings, auto-lock, and universal voltage, it offers precision and convenience worldwide.
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The Olivia Garden Titanium Ion Curling Iron 1.5″ features an extra‑long titanium barrel with cool tip and five adjustable heat settings from 285°F to 455°F. Ultra-smooth, snag-free styling creates long-lasting, shiny curls. Fast heat-up, ergonomic grip, and salon-trusted design make it essential for high-performance, salon-quality results.
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SUTRA's Infrared Thermal Brush uses Healthy Heat FAR Infrared and Ionic technology with a Tourmaline ceramic barrel for one-step styling. Specialized bristles reduce frizz, boost shine, and deliver even heat. Just brush through for smooth, voluminous, hydrated hair with a glossy finish that feels strong, silky, and revitalized.
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Hair Tools: Best Shears
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Amplify the Stylist professional scissors blend high-end Japanese precision with bold, customized style. Each shear is expertly crafted with sleek black and silver finishes, delivering ergonomic comfort, razor-sharp control and creative freedom. Backed by a lifetime warranty, they offer luxury performance and standout design—at an impressively accessible price.
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Hattori Hanzo's high-carbon shears and texturizers are scissors without equal. Considered the finest cutting tools on the planet, Hattori Hanzo high-carbon shears are crafted from a blend of high-carbon steel that is especially intended for the rigors of cutting dry hair. Due to their exquisite metal composition, their edges stay sharper for longer periods with less downtime required for sharpening.
And unlike most shear companies, Hattori Hanzo even has a line of high-carbon steel texturizers! Whether you choose the handle of the HHV Mamba set of texturizers or prefer the style of the HH88 Eighty-Eights, we don’t just have one or two…but SIX high-carbon texturizers that can effortlessly blast through the most difficult blending and weight removal tasks with ease.
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A cutting shear is no longer just a cutting shear – this groundbreaking next level shear is designed in an uncompromising way for extreme precision with ZERO push that defines the future in haircutting.
The K-SUPERCHARGED is made with a new cutting-edge technology of CNC cyber cut serration leaving the edge as convex for the first time.
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Damascus shears are made from the highest quality Damascus steel manufactured by DamaSteel Corporation located in Sweden. Their Damascus Steel is one of the highest quality steels in the world, which allows our craftsman to make unmatched razor-sharp convex edges. These AMAZING shears will cut like a samurai sword through your client’s hair.
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Hairstyling: Best Curl Product
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This bestseller is your ultimate weapon for curl definition and hydration, delivering volume, texture, and shine like never before. Say goodbye to frizz and hello to long-lasting curls that stand the test of wear and time.
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Multi-tasking curl-defining cream improves hold, hydrate and weightlessly defines curls for a polished look with a touchable feel and natural finish. Eliminates frizz and improves curl elasticity. Won’t weigh hair down or leave it feeling crunchy/sticky. Adds hydration, enhances natural movement of curly hair and coils and imparts a brilliant shine.
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A professional permanent styling lotion for the Curl Cult system, designed to enhance and form lasting curls and waves.
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Designed for frizz control and natural movement, it provides a soft, touchable hold while keeping curls smooth and defined all day.
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Luxurious curl cream designed to define, hydrate and protect curly hair while enhancing its natural bounce and shine. Delivers intense hydration and curl definition while fighting frizz and boosting volume. Conditions and smooths each strand, leaving curls silky, bouncy and perfectly styled. Provides anti-frizz benefits and intense hydration.
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The göt2b curl Defining Jelly provides 24-hour frizz control and allows you to style your hair without the annoying crunch! The formula is vegan with aloe vera and vitamin E. This product is best for type 3-4 curls.
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The Flexible Curl Foam provides 24-hour frizz control, locks in moisture and provides an all-day flexible hold. This product is best for type 2-3 curls and is also vegan with aloe vera and vitamin E.
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göt2b curled Styling Cream delivers a soft, flexible hold that defines waves, curls and coils! The styling cream provides 24-hour frizz control and is good for curls that crave intense moisture! This formula is vegan with aloe vera, vitamin E and argan oil. This styling cream is best for type 3-4 curls.
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A stronger hold gel for curls. Provides fabulous hold, frizz control and definition that will remain several days after wash day. Not only does it provide long lasting hold & definition but is also glycerin- & protein-free.
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An all-in-one styler, this fast-drying, weightless, medium hold, keratin-infused styling cream helps define any style, seal the cuticle, eliminate frizz, protect from humidity and provide control and hold for all hair types and textures. The results are shiny, smoother, more manageable, styled, healthy hair.
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milk_shake lifestyling curl perfectionist defines and tames curls, banishing frizz and intensifying the hair's natural texture. This curl defining cream gives long-lasting shape, softness and shine.
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The CurlyHair Collection is made for all curl types, from 2A to 4C, and tackles the unique needs of each. Perfect for detangling, product layering, curl encouragement and scalp care, its seamless, one-piece design prevents snagging and breakage. Lightweight, heat-friendly and gentle—use wet or dry for effortless, healthy styling.
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This leave-in, non-sticky cream hydrates while defining your natural curl and maintaining your hair’s natural texture. Add shine, texture and body with this medium-hold cream. One ‘n Only Defining Curl Cream with Argan Oil is the superior choice for flawless curl definition and ultimate touchable control!
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Delivers intensive repair for damaged and curly hair. Powered by Dynagen-R, this heat-activated, weekly treatment restores moisture, rebuilds structure and strengthens from within leaving hair silky, resilient and deeply nourished. Ideal for salon or at-home use with heat for maximum results.
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OSiS+ Tipsy Twirl is a wave and curl enhancing jelly that boosts definition, adds lightweight volume and helps protect hair from humidity—perfect for bouncy, frizz-free curls with natural movement. Its medium hold effect delivers strong definition with the help of Glycerin and Red Algae Powder.
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tgin Butter Cream Daily Moisturizer is enriched with shea butter, cocoa butter and Vitamin E to hydrate dry curls and coils. This rich formula boosts shine, softness and manageability while reducing frizz and flyaways— giving your hair the daily moisture it craves for healthy growth and long-lasting smoothness.
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Hairstyling: Best Hair Extensions
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Introducing Amplify Tape Row, the fastest, flattest, and most efficient extension method available. This 13″ wide tape weft delivers full, seamless coverage without beads, thread or wasted time. Combining the ease of Tape-Ins with the look of a Sewn Method, it’s quick to apply and gentle on natural hair.
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AQUA’s Keratin Fusion Hair Extensions feature a flexible Italian flat tip for seamless 360° movement and long-lasting wear. Customizable and strand-by-strand, this system offers precision and versatility, perfect for full installs or detailed work. Made with 100% Remy hair and Italian keratin, it’s a stylist-trusted solution for premium results
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Babe’s Ideal Hybrid Weft combines the best features from their Machine Sewn and Hand Tied wefts to make one ideal weft. It is thin, undetectable and fully customizable to each client without damaging the integrity of the weft. Available in 6 balayage shades in both 18” and 22”.
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The Coveted Tape offers limitless styling versatility for maximum creativity.
Installations takes 30 minutes or less, with damage-free removal in just 5-10 minutes. The Coveted Tape is also low maintenance and reusable, allowing you to style as you would natural hair: wash, blow-dry, curl, or flat iron. Designed to withstand any weather or humidity conditions, The Coveted Tape’s silicone-free extensions prevent frizz and breaking for more adventure-taking. Also designed with athletes in mind, extra-strength, non-slip tape combats the wear and tear of sweating and swimming.
The Coveted Tape is also available in Textures including Textured Kinky Blowout and Soft Relaxed.
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Donna Bella’s Reverse Weft is a triple-stacked, reversible extension that delivers 3x the volume and 2 seamlessly blended shades in one lightweight, tangle-free weft. Made with 100% Virgin Remy human hair, it offers customizable color, high-impact fullness and a natural look—perfect for effortless styling and multidimensional results.
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The industry’s first 13" wide Tape-In weft. Made of 100% cuticle-intact Remy human hair, it delivers instant full coverage or can be cut without shedding for endless customization.
Combines the speed of Tape Ins with the seamless, bead-free finish of a Sewn Method. No beads, no sewing, just flawless results.
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Introducing Habit Hair X Hidden Weft — a sleek, lightweight weft with a unique 2mm polyurethane base for durability, faster drying and zero shedding when cut. Handcrafted with 100% cuticle-intact Remy human hair, it delivers lasting shine and flexibility for multiple applications and fully customized, seamless extension looks.
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Hand tied comfort meets machine weft durability with Hairtalk’s Hybrid Weft! With a 50% thinner band than machine weft and 22% more density than hand tied weft, the result is maximum comfort and personalized results – all in one weft.
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Invisible Bead Extensions offers the industry’s most trusted hair extension certification, paired with a pro-only shop of over 400 luxury wefts. Stylists gain a patented method, business mentorship and exclusive access to the best tools, hair and education to grow a thriving extension business with confidence, retention and long-term results.
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Irresistible Me Invisible Clip-in Hair Extensions are made with 100% human hair and feature an invisible band that weighs 50% less than standard bands. They are available in over 40 shades, effects, and styles, including curly textures, with lengths ranging from 14 to 28 inches. Each set comes in eco-friendly, recyclable packaging.
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Remi Cachet’s new Twin Tab - Micro Weft hair extensions provide a revolutionary method that blends the speed of tape-in application with the secure, clean finish of rings, delivering a seamless, natural look.
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Hairstyling: Best Hairspray
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This hairspray not only locks in your style but also shields you from harmful UV rays. With its strong hold, it doesn't just tame your hair; it's also your anti-frizz superhero. Say hello to effortless style and sun safety in one spritz!
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Workable, Brushable, Strong, re-shapeable styling and finishing hairspray with humidity resistance and an ultra-polished finish. Provides optimum volume, hold, detail and shine while enhancing hair color. Protects color-treated hair against thermal and environmental damage. Protects the cuticle against moisture loss and styling stress.
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Lakme K.Finish Pliable is a natural-hold spray (Hold 1) suitable for all hair types. It offers workable control with a soft, flexible finish, natural shine and ultra-fine mist that brushes out easily. Infused with 100% natural BLUE Oléoactif and high-tech resins, it protects against UV and pollution in a woody‑green musk scent.
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W8less Plus Extra Strong Hold Shaping and Control Hairspray is a versatile styling tool that provides texture, natural shine and long-lasting, touchable hold.
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OSiS+ Freeze is a medium-hold hairspray that delivers strong, lasting control with a brushable, non-flaky finish. Ideal for setting styles without stiffness, it also offers heat protection up to 450°F.
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Looks like a spray, holds like glue! got2b Glued Blasting Freeze Hairspray freezes your looks until the next hair wash. Express yourself and create spunky hairstyles that last up to 72h. This got2b Glued Blasting Freeze Hairspray is made to create extremely tough looks. This unique formula lets you shapeshift your hairstyles without having to worry about your hair feeling sticky or dry.
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Hairstyling: Best Heat Protectant
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With intense heat protection, this lightweight formula detangles and smoothes while dramatically reducing drying time and eliminating frizz. Humidity resistant formula protects hair from damage and breakage. Eliminates frizz, leaving hair smooth and silky.
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evo’s icon welder heat protection spray offers thermal protection and improved combability, helping to enhance any hair style. This spray shields hair from sun damage and provides heat protection up to 220°c, which is a must have for hot tool styling. icon welder can be blended with any evo styling product to add extra hold while maintaining an invisible finish.
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Lisap Milano's Ultimate Spray, with new packaging for 2025, remains a beloved product by professionals and clients alike. It restructures and protects hair from heat, using high-temperature-resistant ingredients. With keratin, silicones and cationic conditioners, it strengthens, protects and adds shine during and after styling.
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The lightweight formula creates a hydrophobic anti-frizz shield around each strand forming a virtual umbrella effect around your hair to repel humidity. The heat activated formula reduces blow drying time and protects from heat styling up to 450°F. Formulated with a conditioning blend of Caffeine, Biotin and Ginseng, it reduces breakage from heat damage.
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FIBRE CLINIX Fibre Sealer is a lightweight and repairing leave-in cream for most hair types that nourishes, protects, and seals the appearance of the hair with each application.
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Hairstyling: Best Texture Spray
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Get the benefits of a wax sans that heavy stick feel! This flexible, non-sticky, wax-free, silicone free styler delivers soft texture, volume and dimension in a clean, no mess applicator.
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Delivers that salt swept, beach-day texture and lift without the crunch or buildup. This professional-grade Sea Salt Spray roughs up clean hair just enough to make it look lived-in, then leaves it soft, touchable and perfectly unpolished.
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A texturizing salt spray designed to create effortlessly wavy, “beach effect” hair for a full-bodied, tousled look. Delivers light styling hold while enhancing natural waves. Protects hair from atmospheric pollution and heat. Reduces frizz, leaving locks soft and manageable.
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A lightweight, keratin-infused double duty volumizer, this proprietary formula can be used at the root or throughout the hair to increase body, thickness and volume without adding weight. The results are shiny, stronger, fuller, more voluminous, manageable, healthy hair.
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OSiS+ Texture Craft is a dry texture spray that adds grip and soft, touchable hold for effortless styling. It creates voluminous-looking hair with a natural finish and provides heat protection up to 230°C/450°F—ideal for shaping and styling without stiffness.
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Instant volumizing powder formulated for fine and fragile hair. A clear volume powder rich in thickening minerals and protective Amaranth Protein for long lasting fuller hair.
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Hairstyling: Best Volume Spray
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A texturizing salt spray designed to create effortlessly wavy, “beach effect” hair for a full-bodied, tousled look. Delivers light styling hold while enhancing natural waves. Protects hair from atmospheric pollution and heat. Reduces frizz, leaving locks soft and manageable.
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A lightweight, keratin-infused double duty volumizer, this proprietary formula can be used at the root or throughout the hair to increase body, thickness and volume without adding weight. The results are shiny, stronger, fuller, more voluminous, manageable, healthy hair.
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This lightweight bodifying volumizer lifts flat hair to new heights while plumping and strengthening each strand. Ideal for all hair lengths, it creates airy, long-lasting volume without stiffness. Hair feels soft, full and touchable - never crunchy. Perfect for fine or limp hair needing thickness, bounce and a healthy-looking boost.
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OSiS+ Volume Up is a root-lifting spray that boosts volume, adds flexible hold, and leaves hair looking full and thick. With heat protection up to 230°C/450°F, it’s perfect for creating long-lasting body and bounce while fighting static.
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Misc: Best New Launch (Hair)
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Amplify the Stylist merges premium professional tools with an innovative education platform. Created by salon owner, national artist, and inventor Rob Burgio, the brand delivers precision-engineered scissors, patented sectioning clips, and modern, hands-on cutting programs. Designed to inspire, create, and endure—Amplify equips stylists with tools and training to thrive.
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AROVE, founded by celebrity hairstylist Michael Dueñas and Chemist Straun Phillips, offers a water-free, pH-balanced powder shampoo and conditioner that activates with water in the shower to create intense lather and cream. Powered by LumiLok micro-encapsulation, each formula delivers potent nutrients on contact. Shampoo purifies and hydrates; conditioner softens and adds intense shine. Hair feels weightless, healthy and radiant. Lasts 60–85 washes.
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Babe’s Quick Fit Tape Weft combines the fullness of wefts and quickness of tape-ins to deliver the same quality results in less time (Babe’s fastest full-head installation yet). They are customizable, feature the widest design available (15”), suitable for all types and lasts up to 3 reapplications.
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This clear, lightweight spray is infused with birch bark extract to hydrate, soften and gently detangle hair. Made in the USA and certified cruelty-free, it smooths knots without buildup. Perfect for all hair types, it leaves hair refreshed, manageable and naturally nourished-rooted in timeless Russian-inspired tradition.
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VELOCITY is the ultimate air-powered tool designed to revolutionize Air Touch Balayage. Engineered for precision and versatility, it enables effortless creation of natural gradients and bold color placements. Paired with the BOX90210 Controlled Airflow System, VELOCITY delivers flawless, professional results with seamless blends every time.
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DandyMen texture powder brings the lift and grip without the weight, grease or mirror time. Matte finish. No shine. No slip. Just natural volume that holds its shape and looks better the less you try.
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Progressive cream toners with bonder give artists total control over the shade and depth of their end result; the longer you let them process, the deeper the tone will be. The Alkaline-based formula lifts while toning to eliminate any underlying warmth, unevenness or banding from the lightening process. Available in three shades: Cool Blonde, Violet Blonde and Silver.
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This demi-permanent alkaline color delivers 10x more shine and visibly healthier hair from the very first application. Infused with Regenerative Organic Certified coconut oil, it restores essential lipids, leaving hair stronger, smoother and less prone to breakage. It offers up to 70% white hair coverage while respecting the hair’s natural integrity — making it the perfect balance of performance and care.
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Invisible Tape-Ins deliver a seamless, natural-looking blend that, unlike Signature Tape-Ins, mimics natural hair growth at the attachment point with its hair-infused design. Pre-taped, customizable and lightweight, they're perfect for clients with fine or thinning hair. Featuring medical-grade adhesive and reusable up to three times, this is a fast, damage-free solution for discreet volume, coverage and comfort.
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Unleash your creativity with IQ by Duomo, a 5-volume liquid activator that’s both intelligent and versatile. This fragrance-free activator not only beautifies but also nourishes the hair for a lasting, vibrant look. IQ stands as the pinnacle of innovation in the field of hair coloring, expertly crafted by industry professionals. Whether you opt for the bottle or brush application, IQ empowers you to elevate your hair’s shine with precision and confidence, encapsulating the timeless allure of the Italian Duomo from the very first use.
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Fatboy’s Honey Putty is a dual-purpose hair putty and leave-in scalp treatment. It delivers flexible hold and a matte finish while calming irritation, soothing dryness and hydrating the scalp. Infused with Manuka honey, kiwi and Paw Paw, it supports healthier, fuller-looking hair while offering all-day texture, structure and effortless styling.
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10 NEW styling products for Curl and Volume, Smooth and Disciplined, Shape, and (soon!) Finish. Hair is protected thanks to the Wakame Seaweed extract that ensures TOTAL DEFENSE from environmental pollution, heat, dehydration, fading. Color Safe. Thermal & UV Protectants. Vegan. Free of Gluten, Parabens, Sulfates, DEA, and Sodium Chloride.
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The HHCW is the most recent addition to the Hattori Hanzo Shears high-carbon shear family. Designed with the barber in mind, the shear features a reduced blade radius, making it easier to cut straight lines and minimize pushing. As a high-carbon shear, it can be used for both wet and dry cutting. It also features a thicker blade with a sword-like ridge that helps maximize cutting through even the densest hair types.
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Lakme Teknia Metal Remover is a detox system for hair, designed to eliminate metal and mineral buildup (like copper and calcium) from hard water. The lightweight shampoo and mask restore hydration, shine and softness by rebalancing fiber with natural chelating agents and fruit AHAs—revealing clean, luminous hair.
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The lightweight formula creates a hydrophobic anti-frizz shield around each strand forming a virtual umbrella effect around your hair to repel humidity. The heat activated formula reduces blow drying time and protects from heat styling up to 450°F. Formulated with a conditioning blend of Caffeine, Biotin and Ginseng, it reduces breakage from heat damage.
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milk_shake incredible serum, a fast-absorbing, powerful formula designed to nurture the scalp for optimal hair health. This lightweight fast-absorbing serum fortifies the scalp and hair follicles, creating the perfect environment for hair to look its absolute best.
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Get up to 100% gray coverage instantly with this Schwarzkopf® Keratin Root 2-in-1 Color and Thickening Spray! This product provides up to a 37% increase in volume vs. untreated hair without leaving hair feeling stiff or sticky. The lightweight formula works on all hair textures and types. Expertly crafted with precision for you, Keratin Root Temporary sprays evenly and finely for a smooth color result, dries quickly and is transfer resistant, so you can look your best in seconds without the mess!
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CHROMA ID is a semi-permanent color with Integrated Bonding Technology that leaves the hair looking moisturized and lasts 10-15 shampoos. The conditioning formula is easy to manage, to mix and to apply, providing a vibrancy boost with color and care.
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A weightless mist that plumps and protects every strand, shielding hair from heat up to 356°F. Infused with silk proteins to hydrate and smooth and powered by amaranth to enhance volume and lift for a shiny, bouncy blowout that will last.
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The TRUSS Blond Revolution Line is a complete solution for lightened hair, combining Bond Restore Technology with powerful actives like Extreme Bio Repair, Peptide Rebuild and Vita Resistance. This system repairs, strengthens and revitalizes blonde strands—delivering visible restoration, resistance and reconstruction with every step.
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Misc: Best Salon Disinfectant
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The Lucas-Cide Salon and Spa disinfectant brand is a complete line of products for all aspects of the salon and spa industry. Highly effective and cost saving solutions to keep your salon safe and clean.
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Misc: Best Salon Furniture
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The IMPACT Pedicure Spa Chair combines plush comfort with professional-grade functionality. Available in no-plumbing or plumbing options, it includes a durable build, ergonomic design and optional add-ons like a raised platform, Flexi Touch Lamp, UV stand, USB power outlet and an acetone-resistant clear cover for the footrest.
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The Maestro Opus™, the flagship pedicure spa by premier pedicure manufacturer Continuum Footspas, features a stunning LED-lit Infinity bowl, motorized footrests and an improved pipeless jet system. The Maestro Opus takes its predecessor’s iconic design to the next level.
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As the first model in the new SpaFusion series, it reinvents the category with smarter engineering, seamless transitions and next-level comfort for both client and practitioner.
A fully convertible spa table that doubles as a pedicure station, SpaFusion Flow combines luxury aesthetics with clever ergonomics. The removable insert reveals a sleek, built-in foot tub—no need to shuffle guests between rooms or compromise on ambiance.
From massages and facials to manicures, pedicures, and body rituals it’s designed to do it all—with style and substance.
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The Club LE Pedicure Chair from Living Earth Crafts is the industry’s most compact luxury mani/pedi chair. The Club LE features a retractable, motorized, fully plumbed pedicure bowl. With a retracted footprint similar to that of a standard armchair, the Club LE pedicure chair is an incredible space saver, and an easy replacement for uncomfortable banquettes.
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Misc: Best Salon Management Innovation
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Bisi Blvd is where Beauty Pros become Business Pros.
Built for solo providers and salons with growing teams, Bisi replaces guesswork with pricing intelligence. Set and track your profits in real time, and streamline operations—from client scheduling and inventory management to lending-readiness. No coaching. No fluff. Just the system serious beauty entrepreneurs need to scale with confidence.
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Booksy revolutionizes salon management with cutting-edge features like automated scheduling, integrated marketing tools, real-time availability and a customizable booking interface. Its all-in-one platform uses advanced data analytics to drive business growth, ensuring beauty professionals can manage their operations effortlessly. Additionally, Booksy's marketplace and review management system foster trust and visibility, helping salons expand their reach and attract more clients.
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CLICS has revolutionized the professional salon industry with cutting-edge AI dispensing technology coupled with a luxurious, proprietary hair color line.
Its mission is to empower colorists and salon owners with a state-of-the-art precision dispensing system that eliminates guesswork, optimizes inventory, minimizes environmental waste and offers millions of customizable shades.
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GlossGenius Payments is the only POS that grows your business with every transaction. With low, flat rates, rebooking tools, BNPL and zero hidden fees, it helps beauty and wellness professionals save thousands annually while growing revenue through smarter client checkouts, powerful insights and an experience designed for the industry.
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Elevate salon treatments to a wellness ritual with the K‑HeadSpa System, a multi‑sensory scalp facial experience that fuses clinical-grade technology, luxurious appeal and unmatched efficacy. Crafted to win beauty industry accolades, this revolutionary system champions scalp health, hair vitality and sensory delight.
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Vagaro empowers beauty professionals to thrive with an all-in-one platform built to grow their business. From seamless online booking to powerful marketing, payments and client retention tools, Vagaro supports pros at every stage—whether they’re independent artists or managing thriving salons. It's where beauty meets smart, scalable business.
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Misc: Best Salon Management System
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Booksy is the leading salon management system that streamlines appointment scheduling, client management, payment processing and marketing tools for salons, spas, and beauty professionals. The platform offers a seamless and user-friendly experience, designed to help businesses manage their day-to-day operations efficiently. With features like online booking, automated reminders, easy payment processing and a robust marketplace, Booksy allows salon owners and beauty professionals to focus on their craft while boosting their business growth.
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Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing and payments that are simple, elegant and reliable.
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CLICS has revolutionized the professional salon industry with cutting-edge AI dispensing technology coupled with a luxurious, proprietary hair color line.
Its mission is to empower colorists and salon owners with a state-of-the-art precision dispensing system that eliminates guesswork, optimizes inventory, minimizes environmental waste and offers millions of customizable shades.
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DaySmart Salon empowers beauty professionals with 20 years of trusted innovation. Its all-in-one platform streamlines scheduling, payments and business management—saving time and boosting revenue. Designed for salons of all sizes, it enhances client experiences and simplifies daily tasks, so professionals can focus on creativity, growth and delivering excellence.
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GlossGenius is the only salon and spa software built to help businesses grow more with less busywork. With tools that make payments, scheduling and client management easy for everyone, GlossGenius helps beauty and wellness professionals make more possible for themselves, their team, their clients and their businesses.
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Phorest is the all-in-one software system designed to help salons and medspas grow. From best-in-class support to integrated marketing tools and reporting that simplifies daily operations, Phorest empowers your team to perform at their best and gives you the data to understand your business inside and out.
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Vagaro empowers beauty professionals to thrive with an all-in-one platform built to grow their business. From seamless online booking to powerful marketing, payments, and client retention tools, Vagaro supports pros at every stage—whether they’re independent artists or managing thriving salons. It's where beauty meets smart, scalable business.
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Misc: Best Sustainable / Eco-Friendly Line
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Powered by its exclusive Algaeplex blend of nourishing marine botanicals, Aquage care and styling products are designed to enhance or transform any hair texture-while protecting and maintaining strong, healthy hair. Its clean formulas and sustainable practices are non-negotiables. Aquage has dedicated itself to protecting our oceans by using harvested ingredients such as Sea Kelp, Irish Moss, and Algae – known as its Algaeplex – to offer your hair unparalleled hydration and revitalization.
Inspired by the sea, the brand partners with Plastic Bank to use ocean-sourced packaging. Through this collaboration, they have prevented 12.5 million plastic bottles from entering the ocean.
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Italian-inspired hair care for vibrant, luxurious results.
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Lakme TEKNIA is a vegan and organic haircare system featuring dedicated lines that address diverse hair and scalp needs. Crafted with ECOCERT-certified, eco-friendly ingredients and sustainable packaging, it delivers effective cleansing, repair, color protection, frizz control, scalp health and shine, all with sensorial, natural fragrances.
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Looking beautiful never felt better! 26-Free*, ethically sourced, renewable plant-based ingredients such as wheat, sugarcane, manioc and corn to create clean color that reduces environmental footprint every step of the way, from manufacturing to wear.
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Clean and conscious beauty technologically advanced to provide the best functional and cosmetic results with reduced environmental impact. Up to 98% locally-sourced, natural ingredients. As much PCR packaging as possible. As many energy-saving cold processes as possible. VEGAN. COLOR SAFE. FREE OF PARABENS, SULFATES SLES AND SLS, GLUTEN, SYNTHETIC COLORS.
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For stylists who care about their craft and their impact. The Everyday Essentials Brush Set was designed with purpose - made from sustainable wheat fibers and built to last. It's a daily reminder that small swaps behind the chair can lead to big change, without ever sacrificing quality, performance, or style.
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IGORA® ZERO AMM is our permanent color creme that's free from ammonia and ammonia odor for natural true-to-tone results. Enriched with Phytolipid Technology, the formula offers color results with up to 100% white hair coverage and up to 3 levels of lift (10-series).
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The Signature Shampoo & Conditioner Set blends clean luxury with sustainability. Powered by fresh-activated, filler-free ingredients and our SHINE37 complex, it gently cleanses and deeply nourishes for radiant, healthy hair. Thoughtfully crafted without sulfates, parabens or wasteful fillers - it's color-safe, eco-conscious, and designed for performance, purity and planet-friendly beauty.
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Crafted in Australia from 100% recycled plastic, The Board is where sustainability meets innovation. Designed to reduce RSI with its lightweight, curved form, it features Foil Me’s signature embossing for flawless grip. Durable, recyclable, and low waste, it’s the eco-friendly essential redefining comfort and performance for conscious colorists.
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Misc: Best Sustainable Salon Solution
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With 877 pounds of beauty waste heading to the landfill every minute, Green Circle Salons provides a turn-key solution to keep up to 95% of the beauty waste generated in salons, spas, and barbershops out of our landfills and waterways. This includes everything from hair clippings and used foils to excess hair color. All of this is given a new life through our specialized Zero Waste to Landfill recovery process. To date, we've helped thousands of salons keep over 11 million pounds of waste out of landfills.
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Water Saver 2 is a revolutionary showerhead designed to elevate your shower experience while significantly minimizing your environmental impact and in augmenting your purchasing power thanks to the bills cost reduction. This model offers ergonomic luxury, a tonic splash-free performance jet and a set of digital services to go above and beyond the user experience. Enjoy the feeling of a traditional shower with significantly reduced water consumption – a luxurious step towards a more sustainable future.
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operations, and a dedicated recycling program for brushes and tools. Customers can mail in used items for responsible recycling, reducing landfill waste. It’s all part of our mission to create beauty with purpose—protecting the planet one tool at a time.
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Nails: Best Acrylic System
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Introducing the LGNDary Starter Kit— a collection meticulously curated by Chaun Legend himself, featuring all his personal favorites. This kit was crafted to give nail artists an exclusive opportunity to experience the quality and care that Chaun pours into every product in his line. Each tool has been handpicked with precision, offering everything you need to create flawless results.
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Chisel Solid 71 Refill in 12oz size is ideal for salons and professionals who need a reliable, long-lasting acrylic powder. Enjoy smooth application, superior adhesion, and vibrant color in every jar.
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Achieve the sets you've been aiming for with Kiara Sky's best-selling EMA Monomer, handcrafted crystal-cut acrylic brush and 3 shades of self-leveling flawless finish All-in-One powder. Designed by Kiara Sky Educators, this acrylic kit hits every wish on a nail pro's list including a full case of our C-Curve Nail Tips + Glue and full-size bottles of Acrylic Primer and Top Coat Essentials. But what about Files and Cuticle Oil? That's included too! The holy grail of acrylic kits is here!
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Red Iguana Acrylic System - a professional, HEMA-Free formula designed for flawless, smooth application. Paired with EMA Monomer, it ensures strength, durability and minimal sensitivity. Perfect for sculpting, overlays and extensions, this system delivers salon-quality results with a healthier, safer experience for both tech and client.
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Ice Queen is the clearest core powder on earth—no yellowing, no cloudiness—just crystal‑clear perfection. Strong, durable, and dual‑purpose: sculpt, cap or dip your way to stunning nails. It’s like liquid‑gel clarity in a powder form—pure perfection for pro nail artists!
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Ugly Duckling Premium Traditional Acrylic offers superior adhesion, strength and self-leveling properties. Its low-odor liquid and fine powder ensure effortless application and natural-looking results. With UV stabilizers for non-yellowing, it performs reliably across temperatures. Optimal results are achieved using the full Ugly Duckling system under recommended climate conditions.
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Nails: Best Base Coat
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Chaun Legend Nails Gel Base Coat is here to revolutionize your nail game with its unbeatable adhesion and chip-resistance. This powerhouse of a base coat creates a smooth, even surface for your polish to glide on, ensuring a flawless finish that will make you wonder how you ever lived without it.
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FOUNDATION Gel creates the adhesive bond between the nail plate and gel products. This product secures adhesion while not damaging the natural nail plate.
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Luminary Nail Systems Multi-Flex Gel is a soakable, medium-viscosity, self-leveling gel that combines the strength of acrylic with the flexibility of hard gel. It’s designed for professional nail technicians and can be used as a base, builder gel or for overlays, extensions, and structured manicures. The gel offers excellent adhesion, preventing lifting issues and is compatible with most gel polish brands.
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Designed for weak nails, Mava-Strong restores strength and resilience, protecting nails from external damage caused by frequent contact with water and detergents. Its unique formula contains micro-encapsulated actives, including tea tree oil, vitamin E, plant proteins and arginine, to improve nail structure and enhance durability. A crystalline resin aids natural keratinization, leaving nails thicker, stronger and healthier.
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This fiberglass base is designed for long-lasting wear of your gel nail polish. Enriched with Vitamin E and Calcium, it helps protect and strengthen thin or brittle natural nails. Easy to apply, it creates a smooth, even surface, ensuring a flawless finish and better adhesion for your gel polish. Perfect for a durable, long-lasting manicure.
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Perfect for any type of service and can be used under classic builders and soft builders. Comes with No Lifting Guarantee. Will eliminate lifting when used with appropriate Magic Gel builders.
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RÉDI TwinSeal Gel - the ultimate multitasker for professional nail artists. Whether you're creating a flawless base, sealing vibrant colors, or building short to medium-length extensions, this versatile gel delivers exceptional results every time.
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Natural Base Gel provides a strong bond for natural nails, preventing cracking and chipping of gel polish. Ideal as a bonding layer, it enhances adhesion before applying Acrygel, Sculpting Gel or Tipeez, ensuring longer-lasting results and added durability for natural nail clients. Perfect for a flawless, professional finish.
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The Zoya Naked Repair Base Coat is a groundbreaking formula applied directly over the Gelie-Cure Rescue Serum. It adheres to the nail and uses a pinpoint locking mechanism to lock the Rescue Serum into the nail’s keratin. Containing invisible fillers, it strengthens nails while smoothing ridges, flaking and separation. Optical diffusers brighten nails for a healthier appearance. As the second step in the Gelie-Cure System, the Naked Repair Base is a breathable, “Big 10 Free” formula free of formaldehyde, toluene and DBP. Some users also apply the Rescue Serum and Naked Repair Base as standalone treatments without completing the full Gelie-Cure system.
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Nails: Best Builder in a Bottle (BIAB)
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CND PLEXIGEL Builder is a clear brush-on gel enhancement that provides strength, architecture and moderate/long length to the natural nail. It also repairs broken nails for longer lengths and allows for building an apex and architecture on nails requiring more shape or length transformation.
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CBS Builder in a Bottle is a unique, hard gel formula providing both strength and flexibility. With CBS, you can create strong gel overlays or sculpt any length, any shape - the option is yours. HEMA monomer free, vegan, cruelty free and made in Canada.
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Strong beautiful nails with zero sensitivity, that's the future of gel! Introducing Kiara Sky's Hema-Free Builder Gel - a hypoallergenic high-performance Builder Gel designed to create beautifully strong, sculpted manicures without sensitivities! Featuring maximum adhesion and 8 beautifully natural colors, this advanced formula is easy to apply.
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Luminary Nail Systems Multi-Flex Gel is a soakable, medium-viscosity, self-leveling gel that combines the strength of acrylic with the flexibility of hard gel. It’s designed for professional nail technicians and can be used as a base, builder gel or for overlays, extensions and structured manicures. The gel offers excellent adhesion, preventing lifting issues and is compatible with most gel polish brands.
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This Soak-Off Builder Gel Polish is perfect for creating strong, natural-looking nail extensions. Its flexible yet durable structure minimizes breakage while enhancing wearability. Up to 4 weeks of perfect wear. Ideal for both professionals and at-home users, this builder gel ensures longer-lasting manicures with added resilience, smooth application and a flawless, high-gloss finish every time.
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NailGuard formulas are ideal for any service from gel toes and manicures to salon length extensions.
The updated soft formula is so easy to work with – it melts into shape, yet won’t flood the skin and cuticle area. You will be able to sculpt and shape nails more effortlessly, resulting in a smoother and more refined appearance.
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Designed for professionals, Nailrica's builder gel is perfect for sculpting, overlays, repairs and encapsulations. Its dense consistency makes it ideal for building longer, stronger and more durable nail structures, outperforming standard builder gels in a bottle.
Each gel is self-leveling, ensuring a smooth, flawless finish with minimal effort—no filing required when used as an overlay. Whether you’re crafting elegant extensions or natural nail enhancements, Cali-Cloud delivers vibrant color and salon-quality results every time.
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Self-leveling hybrid of base and builder gel. Helps to create natural looking nails for any natural nail plate color. Medium viscosity. Semi Hard. Perfect for gel manicures, overlays and short / medium extensions.
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Ugly Duckling Build-A-Base is a versatile, thick-viscosity gel that strengthens, extends and repairs natural nails. It provides a strong base for enhancements or can be used alone for structured manicures. Available in multiple shades, it ensures durability, smooth application and long-lasting wear for flawless, professional nail results every time.
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Nails: Best Cuticle Oil
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CND LIGHTNINGOIL is an ultra-lightweight and deeply moisturizing nail and cuticle treatment featuring a unique blend of naturally light oils and vitamin E with lightning-fast penetration for immediate results. It’s the perfect companion for daytime use and on-the-go application, with revitalizing and energizing notes of yuzu and ginger.
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The Elim Cuticle MD is an antibacterial cuticle rescue with a blend of 10 Oils to keep the cuticles in peak condition. Often cuticle oils only hydrate but the Elim Cuticle MD is a remedy for dry and damaged cuticles, feeding, hydrating and protecting all at the same time. Oils are normally limited to a combination of 3 but with the Elim Cuticle MD you get the purest of 10 oils, all in one bottle. Calendula and Arnica promote healing, whilst Coconut Oil hydrates and Vitamin E supports the cuticle and surrounding skin.
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Dadi’ Oil is a 100% natural, nourishing, fast-absorbing blend of high-quality oils including avocado, jojoba and extra virgin olive oils. Infused with natural vitamin E, it strengthens, hydrates and adds flexibility to skin, nails and cuticles while delivering a light, pleasant scent. Ideal for professional and at-home nail care.
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Effectively softens cuticles and hard skin build-up around the nail fold and under the free edge of the toenail. Contains Urea to naturally soften cuticles without stripping the surrounding skin of essential moisture. A pinpoint applicator allows for a narrow flow of product. The non-aggressive formula does not need to be washed off.
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GEHWOL med Protective Nail and Skin Oil is a powerful, fast-absorbing formula designed to support brittle, cracked or impacted nails, while nourishing the surrounding skin and cuticles. Enriched with wheat germ oil, panthenol, bisabolol, caprylyl glycol and farnesol, this treatment helps restore nail health and prevent fungal infections.
Ideal for daily use, the oil deeply penetrates to strengthen damaged nails, soften dry cuticles and deliver long-lasting moisture. With continued use, nails appear smoother, stronger and naturally shiny, and the surrounding skin is left soft, calm and protected.
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Bring some much needed TLC to your nails with Kiara Sky's nourishing cuticle oils! This marvelous, hydrating formula is created from a carefully selected blend of nutrient-rich oils that work together to soothe the skin and protect your delicate cuticles from damage, harmful UV rays and inflammation. Petroleum-free and filled with many benefits, these cuticle oils are sure to have your nails glowing from the inside out!
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The PURE Cuticle Oil is an intensely hydrating, Vegan-friendly oil with a unique blend of botanicals for visible and long-lasting results. Jojoba oil and Borage Seed oil nourish, hydrate and condition, while bisabolol helps to soothe sensitive or irritated skin and split, damaged cuticles.
The antibacterial benefits of the key ingredients also help to protect against nail infection and inflammation. It leaves a healthy sheen on the nails and is beautifully scented with Rose and Lemon.
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Daily Nourishment for Cuticles, MAVALA’s Cuticle Oil is packed with sunflower, sweet almond and olive oils to nourish and soften the skin around your nails. Perfect for daily use, it helps prevent dryness and torn cuticles, leaving your nail contours neat and well-defined. Vegan Formula.
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Red iguana Luxury 24K Cuticle Oil gives you healthy, strong and beautiful nails you will be proud of for life.
Formulated with natural, vegan-friendly ingredients like Vitamin E, Jojoba Oil, Sweet Almond Oil and 24k golden flakes, this non-greasy formula helps brighten, strengthen and revitalize nails and cuticles.
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RobaHealth Nail Oil is a powerful, multi-purpose treatment for nails, cuticles and heels. Enriched with nourishing Andirobanut, it deeply moisturizes, improves elasticity and helps reduce brittleness and discoloration. Its fresh scent and intensive care effect make it the perfect S.O.S. treatment—especially overnight for rough, dry skin.
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A nourishing and conditioning treatment, featuring Argan, Lavender and Tea Tree, for dry or cracked
cuticles. Helps restore the health of the nail bed.
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Nail Honey is a nourishing cuticle oil crafted with organic, cold-pressed oils that hydrate, strengthen and restore dry, damaged nails. Loved by over 300,000 users, its lightweight, non-greasy formula absorbs quickly, promoting natural growth and a healthy shine. Available in multiple applicators for mess-free, on-the-go nail care.
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Nails: Best Gel Polish Line
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Astral Gel Couleur is a collection of 40 shades in 4 light-refracting, otherworldly finishes—Flash Glitter, Pearlescent, Velvet and Shimmer Cat Eye. These streak-free, self-leveling formulas leave a unique energetic signature on the nail, empowering you to create looks that resonate on a spiritual level.
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Experience Chaun’s innovation in gel polish, providing incredible pigmentation and smooth application. This highly pigmented formula delivers a flawless finish and maximum coverage with just one coat. Designed with a unique precision brush, it ensures the perfect amount of product for even, wrinkle-free coverage, while advanced adhesion technology guarantees nails remain chip-free and crack-resistant for weeks. Unlike traditional self-leveling formulas, this gel polish stays precisely where applied, preventing run-off and cuticle flooding. Elevate your nail artistry with the legendary Chaun Legend Gel Polish and experience unparalleled quality and durability.
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CND SHELLAC is the original gel polish that revolutionized the nail industry. Developed by the world leader in professional nail products and services, CND’s patented gel polish technology includes a base coat, color coat and top coat, used in conjunction with the CND LED Lamp.
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A true gel polish formula with rich pigments, smooth application and long-lasting wear, it's the perfect fusion of innovation and reliability. HEMA monomer free, vegan, cruelty free, and made in Canada.
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Fortify by Fuzion is a revolutionary professional strengthening gel system. Perfect for gel manis, overlays, structured manicures or as a lifting-resistant hard gel base. Available in regular and HEMA-Free formulas, Fortify delivers flexible strength and versatility for every client and service.
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The Original Soak-Off Gel Polish performs like a gel, applies like a polish. Experience the most vibrant, glossy, smudge-proof nails in 30 seconds with LED Light. Over 100 colors to choose from.
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Perfect Match PRO: the next-generation gel polish. Formulated with breakthrough fade-resistant technology, HEMA-free, richly pigmented and designed for long-lasting, skin-friendly wear without compromising performance. Paired with a versatile 3in1 powder for gel, dip or acrylic applications, it delivers pro-level precision. And the packaging? Utterly luxe—sleek and modern. Polish, redefined.
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Experience MLaq gel polishes that will make your work faster and easier. Soft, instant self leveling formulas will ensure even and effortless coverage.
These gel polishes are perfect for full coverage, ombre designs and hand painting. Odor free MLaq will help you keep health a priority and enjoy a fresh work space.
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PLA Gel Polish delivers salon-quality color in a professional 3-step system. With 308 stunning shades, each bottle matches the color inside for effortless selection. PLA's 10-free formula is vegan, cruelty-free and free of harmful toxins, perfect for pros who want performance, safety and style in every manicure.
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A highly pigmented color gels in a pot with an innovative leak-proof liner!
Medium viscosity, 9 Free, HEMA Free, Gluten Free, Cruelty-Free, Vegan
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Tickled Pinque Colour Gel is a professional, multi-award winning formula with true ONE-COAT coverage. Creamy, self-leveling, and packed with bold pigment, it glides on like a dream. From soft to statement shades, each colour delivers salon-quality results with playful Pinque energy. One swipe and you're instantly obsessed!
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Ugly Duckling Gel Polish delivers flawless, high-pigment coverage with smooth application and no shrinkage or peeling. It’s 100% gel with pigment, LED/UV curable and perfect for nail art. Designed in durable, sleek bottles, it pairs perfectly with Build-A-Base and cures in 60 seconds. Available in a 15ml bottle.
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Nails: Best Mani/Pedi Tool
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Aprés E-File is perfect for nail preparation, removal, care, and precise filling with ultimate comfort and serious control. The e-file has a long-lasting rechargeable battery (8-10 hours) and is made with a balanced handpiece with a lightweight design that reduces fatigue during long days at the salon.
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Made with high-quality stainless steel, this uniquely designed, double-sided file can be used multi-directionally and will not shred the skin. It is lightweight, easy to use and can be disinfected or sterilized.
For best results, use in conjunction with Footlogix Callus Softener.
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Powerful, rechargeable and cordless, Kiara Sky's Beyond Pro Portable Nail Drill is a professional e-file system featuring a light-weight, battery-powered and acetone resistant body. It's smooth and quiet design, along with 10-hour battery life, make this piece a must-have for professional nail technicians. Take your nail game Beyond Pro with Kiara Sky's innovative collection of nail electronics.
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The Margaret Dabbs London multi-award-winning Foot File is the ultimate tool for achieving professional results at home. The abrasive pads are designed using crushed crystal technology, which works to remove hard, dry skin and calluses evenly, finely and effectively, leaving your feet completely smooth from the very first use.
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This MelodySusie Rechargeable Nail Dust Collector is equipped with a large-capacity lithium-ion battery, which only takes 2.5 hours to charge fully and can be used for up to 5 hours. It is very convenient to use cordless anytime and anywhere. It is the best choice for your nail art.
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Use Ugly Duckling's double-ended PUSHEE cuticle pusher to conveniently and gently push back the proximal fold.
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Nail machine, E-File, Micro Grinder, made in Japan
Max 20,000 rpm
Portable and Rechargeable
Best and Long seller in Japan
produced by URAWA Corporation well known with Upower UP200 nail machine in the world.
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Nails: Best Moisturizer
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Containing Alpha Hydroxy Acids (AHA), it helps to refine the texture of your feet by removing dead skin, leaving them shiny and silky smooth.
Alpha Hydroxy Acids work to penetrate and loosen your skin cells, helping to get rid of dead skin and flakes. Designed to reduce wrinkles and signs of aging on the feet, the MediHeel AHA Exfoliator improves the overall look and feel of the feet.
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Luxury Dadi' Lotion by Famous Names is a rapidly absorbing, non‑greasy hand and body moisturizer derived from award‑winning Dadi’ Oil. Infused with avocado, extra‑virgin olive, jojoba oils, vitamin E and hyaluronic acid, it retains hydration, soothes skin and leaves a light essential oil scent. Paraben, sulfate‑free and vegan‑friendly.
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“Double-Defense” treatment for the feet formulated with Dermal Infusion Technology. This super hydrating, yet lightweight, unique mousse with Urea is both anti-aging and rejuvenating. It is absorbed immediately, locking moisture into the skin. Containing Spiraleen, it provides anti-microbial properties that relieve skin irritations. This rich mousse revitalizes hydrates and smooths the skin including, but not limited to dry or sensitive skin.
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Hydrating Hand Mousse offers a deeper level of hydration compared to traditional hand creams. It is light, fluffy and absorbs immediately and leaves no greasy residue. It effectively moisturizes to improves skin texture and appearance due to the active ingredient - Chelidonium Majus Extract. This ingredient is anti-microbial, anti-allergic and anti-inflammatory. It has a long history of use to help relieve symptoms of Eczema, Psoriasis Dermatitis. Delicately scented for universal appeal. It not only moisturizes the skin, but helps prevent drying out, even with repeated hand washing.
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GEHWOL FUSSKRAFT Soft Feet Cream is a luxurious, fast-absorbing moisturizer that leaves feet and legs feeling incredibly soft, smooth and refreshed. Formulated with urea, vitamin-rich avocado oil and deep-acting hyaluron, this cream binds moisture deep within the skin while supporting regeneration and reinforcing the skin’s natural barrier.
The addition of milk protein and honey extract enhances the skin’s texture, leaving it noticeably silkier and visibly smoother. Farnesol offers gentle antimicrobial benefits, while the refreshing scent provides a lasting sense of cleanliness and care.
Used regularly, Soft Feet Cream helps prevent callus formation, improves skin elasticity, and delivers long-lasting hydration without greasiness — making it a go-to for both daily use and professional care.
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GEHWOL med Salve for Cracked Skin is a highly effective treatment specially formulated for severely dry, hard, and cracked skin. Its rich, emollient base combines lanolin and vaseline with a blend of natural essential oils—including eucalyptus, lavender, and rosemary—to soften rough skin and support healing.
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Experience the silky, buttery touch of Madam Glam's exquisite hand cream—designed to melt effortlessly into your skin for instant nourishment. This lightweight yet deeply hydrating formula absorbs without any stickiness, leaving your hands feeling soft, smooth and pampered. Formulated with a high concentration of plant-based butters, this hand cream provides intense hydration while melting effortlessly into the skin.
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Formulated with a premium blend of nature’s finest ingredients, this balm helps soothe dryness, support healthy nail growth and maintain beautifully soft cuticles—all while leaving a subtle, luxurious scent.
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RobaHealth Andirobabutter combines nourishing Andiroba nut with premium ingredients to intensely moisturize and regenerate stressed, dry feet. Its creamy texture absorbs quickly without greasiness, leaving skin supple and soft. Made in Germany, it’s ideal for daily care and very dry skin areas, enriched with a subtle, exotic fragrance.
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A luxurious exfoliating treatment for legs and feet, GEHWOL Soft Feet Scrub combines natural ingredients to deliver a professional-level experience at home or in the spa. Featuring bamboo granulate, jojoba wax pearls, sugar crystals, avocado oil, honey extract and vitamin E, this scrub gently but effectively removes dead skin cells, revealing smoother, radiant skin.
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Nails: Best Nail Art Tool
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Unveil the Chaun Legend 100% Kolinsky Acrylic Brush, a testament to my commitment to excellence in acrylic artistry. Precision-crafted with the finest Kolinsky hairs, this legendary brush is engineered to offer unparalleled smoothness and control, enhancing every application. The combination of its sophisticated design and acetone-resistant base highlights the lasting quality and meticulous attention to detail that define the collection. This tool is not just an addition to your kit; it’s an investment in elevating your craft to new heights of excellence.
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Experience unparalleled acrylic application with Kiara Sky's 100% pure Kolinsky Acrylic Brush. Made to last, each brush has been carefully designed with a unique patented ergonomic design and is 100% hand-crafted from the finest materials. Each element of this Kiara Sky Acrylic Brush has been considered, from the stunning crystal cut handle and acetone resistant structure, to the soft flexible bristles that provide you with an effortless and smooth acrylic application.
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Create flawless, intricate designs with Madam Glam's Professional Detail Brush Liner, crafted for salon-quality results. Perfect for painting fine lines, detailing and filling in even the smallest elements of your nail art. Suitable for soak-off gels and gel paints, this brush offers the control and precision you need to bring your most creative ideas to life.
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The ultimate tool for nail practice, art demos, content creation and product showcases. Red Iguana Silicone Hands offer unmatched realism and flexibility, making them essential for professionals and educators. Perfect for perfecting techniques, filming tutorials and displaying designs with lifelike precision - every detail looks and feels just like a real hand.
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long nail brush is used to achieve perfect lines.
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With Twisties, hand-drawn and photorealistic designs are now easy to achieve, no complex tools or techniques needed, and no more artificial-looking results. It’s the convenience of a sticker, with the flawless look of a professional, hand-painted salon manicure.
Thanks to our patented flexible foil material and advanced print technology, designs can be applied in minutes, effortlessly and precisely.
Unlike traditional nail stickers that are thick, rigid, or short-lasting, Twisties mold perfectly to the natural nail.
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Ugly Duckling's EASY PEASY brush makes Build-A-Base application EASY PEASY! Featuring the #6 Gel Brush on one end and the Detailer II on the other, easily and effortlessly apply, sculpt and shape your Build-A-Base enhancements with one convenient brush!
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Nails: Best Nail Curing Lamp
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Elevate your nail routine with this NEW pro-grade innovation - Nova LED Lamp. This lamp is quiet and cordless with 3 light modes and a red light therapy setting that helps to brighten skin, stimulate collagen production and prevent inflammation.
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The EFexclusive LED LAMP is a combination of high-end technology and comfort. Due to it's easy-to-remove tray the lamp enables comfortable work on both hands and feet. 18 deliberately placed LED bulbs provide an even cure of all 5 nails at a time. The Inspire LED lamp is activated by a motion sensor. Removable magnetic tray.
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Gradually increases LED power over 60 seconds to reduce heat spikes, and making curing more comfortable for sensitive clients. Operates with a corded plug-in design for continuous, reliable power.
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With 30 precision-placed LED bulbs, it guarantees flawless, even curing with zero dead-zones- even on the longest nails. The all-new intermittent Flash Cure Mode uses controlled light intervals to gently pre-cure gel in stages, allowing for gradual, even cure that minimizes heat spikes and discomfort, great for builder gel, rubber base and gel polish.
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The Luminary Pulse 2.0 is a professional-grade LED curing light designed by Luminary Nail Systems to cure their Multi-Flex Gel, offering a sleek design and advanced features. It incorporates Exclusive Light Control Technology with a "Pulse" setting to significantly reduce heat spikes.
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ELIO 2.0 Pro LED/UV lamp is ideal for both at-home use and professional salons. This lamp is suitable for drying UV gels, Extend gels, LED formulated gels, Polygels, Acrylic nails and many more, allowing you to cure both hands at the same time. With the latest technology, the lamp has a mirror inside for even light distribution. No more dead angles while curing.
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2025 UV Protection Nail Lamp is meticulously engineered to minimize UV exposure during nail curing, a significant concern within our community. It features unique dual compartments for curing thumbs and fingers separately, ensuring efficiency without compromising safety. The L-shaped design allows for both hands curing and fits for both manicure and pedicure. It's rechargeable and compact, perfect for on-the-go manicure.
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Ugly Duckling Gel Lamps are specially designed to provide the most reliable cure for all Ugly Duckling gels. They ensure smooth, wrinkle-free results with no shrinking, delivering a long-lasting, high-shine finish. Unlike other lamps, these are guaranteed to perfectly cure Ugly Duckling gels, color gels and gel polishes every time.
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The Zoya Naked Gelie-Cure Pro LED Light is a professional-grade, traditional tabletop LED lamp engineered for optimal curing performance. Designed to deliver reliable, even light distribution, it ensures flawless, long-lasting results with every use. Ideal for salon and at-home Gelie-Cure applications, this powerful yet user-friendly lamp offers consistent, efficient curing that supports the health and durability of natural nails. Built to meet the demands of nail technicians and enthusiasts alike, the Gelie-Cure Pro LED Light combines precision and ease of use, making it an essential tool for achieving salon-quality manicures.
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Nails: Best Nail Enhancements/Extensions
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Chisel Super Dip Base is a strong-adhesion formula designed to keep dip powder nails long-lasting and chip-free. It provides a smooth, even layer for flawless powder application, ensuring durability and professional results every time.
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Fuzion Gel was formulated in 2009 by veteran nail technician Cheryl McLaughlin. Seeking better quality products and education has led to the development of one of the top gel lines and education programs in North America!
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The easiest nail extension at your fingertips! Kiara Sky's Soak Off Gelly Tips are pre-shaped and ready to go. These innovative nail extensions provide a lightweight, easy-to-apply, time saving alternative compared to traditional nail enhancements. Specifically designed to last up to 3 weeks without any lifting or chipping! Gelly Tips are soak off and can be easily removed without damage, so you can switch up your manicure as often as you'd like!
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No more mess, liquids or spatulas. Just use it like your regular builder gel and start enjoying working with acrygel! Self leveling formula means faster sculpting, better results, much less filing and no lifting! These new acrygels come in no heat formulas, keeping your clients comfortable every second.
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Ugly Duckling Premium Sculpting Gel is a self-leveling hard gel with superior adhesion, durability and low odor—perfect for salon, spa or home use. Suitable for all skill levels, it’s available in four viscosities (Medium to Very Thick), allowing effortless sculpting from everyday salon styles to advanced competition sets.
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Nails: Best New Launch (Nails)
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Astral Gel Couleur is a collection of 40 shades in 4 light-refracting, otherworldly finishes—Flash Glitter, Pearlescent, Velvet and Shimmer Cat Eye. These streak-free, self-leveling formulas leave a unique energetic signature on the nail, empowering you to create looks that resonate on a spiritual level.
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The Advantage Pedicure Spa Chair by Belava blends style and comfort with a raised, ergonomic design. Choose the Trio Foot Spa with heat and vibration or a Resin Bowl with Jet Spa. Features include a reclining back, swivel seat, adjustable footrest and optional upgrades for added luxury and convenience.
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Experience Chaun’s innovation in gel polish, providing incredible pigmentation and smooth application. This highly pigmented formula delivers a flawless finish and maximum coverage with just one coat. Designed with a unique precision brush, it ensures the perfect amount of product for even, wrinkle-free coverage, while advanced adhesion technology guarantees nails remain chip-free and crack-resistant for weeks. Unlike traditional self-leveling formulas, this gel polish stays precisely where applied, preventing run-off and cuticle flooding. Elevate your nail artistry with the legendary Chaun Legend Gel Polish and experience unparalleled quality and durability.
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Chisel Glassy Powder is a high-shine, ultra-fine chrome powder that delivers a sleek, glass-like finish. Perfect for layering over gel polish, it creates a mirror-reflective effect that elevates any nail design with a smooth, glossy glow. Ideal for professionals looking to add a touch of elegance and shine.
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The 360-Rejuvenation Nail Root Serum is the first-ever nail rejuvenation serum that utilizes Defensin-molecules to target the real source of healthy nails – the root! The new 360-Rejuvenation Nail Root Serum is designed to help revitalize nails via direct messaging to nail-producing cells.
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A Salon Solution designed to provide support to the symptoms of some common nail conditions by penetrating through the nail plate onto the nail bed
and the surrounding soft tissue. The products use natural bio-actives to support
the results.
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Hydrating Hand Mousse offers a deeper level of hydration compared to traditional hand creams. It is light, fluffy and absorbs immediately and leaves no greasy residue. It effectively moisturizes to improves skin texture and appearance due to the active ingredient - Chelidonium Majus Extract. This ingredient is anti-microbial, anti-allergic and anti-inflammatory. It has a long history of use to help relieve symptoms of Eczema, Psoriasis Dermatitis. Delicately scented for universal appeal. It not only moisturizes the skin, but helps prevent drying out, even with repeated hand washing.
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Meet the next generation of Cat Eye Gel Polish—bold, magnetic and effortlessly creative. Cherry Red features a rich, heavily pigmented formula that responds instantly to a magnet, letting you shape light and depth into endless eye-catching effects. Easy to control and packed with intense shimmer, this gel is your ticket to mesmerizing, multi-dimensional nail art—all from one bottle.
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Speed up your services with hard builder gel in a bottle.
This low – medium viscosity hard builder gel in a bottle can be used for nail overlays, salon length extensions and long nails.
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HEMA and TPO Free Soft Gel Builder for structured manicures and soft to medium-length extensions. The ultimate multitasker for professional nail artists. Whether you're creating a flawless base or building soft to medium-length extensions, this versatile gel delivers exceptional results every time.
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With Twisties, hand-drawn and photorealistic designs are now easy to achieve, no complex tools or techniques needed, and no more artificial-looking results. It’s the convenience of a sticker, with the flawless look of a professional salon manicure. Unlike traditional nail stickers that are thick, rigid, or short-lasting, Twisties mold perfectly to the natural nail. They're ultra-thin, flexible, and blend seamlessly — for a finish that looks truly hand-painted.
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Ugly Duckling HEMA-Free ‘CRYSTAL’ Cat Eye Gel Polish Collection is inspired by earth’s healing crystals. Each shade reflects a gem’s energy—love, peace, creativity, wisdom and protection. Featuring Morganite, Rose Quartz, Pink Amethyst, Blue Sapphire, Blue Topaz and Peridot, this collection brings beauty, meaning and powerful intention to every manicure.
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Zoya Pure Perfection System Kit is a game-changing, treatment-based manicure that restores and revitalizes natural nails in just 5 minutes. Designed for anyone recovering from gels, acrylics, or dips, it strengthens weak nails, smooths ridges, corrects discoloration, and delivers up to 14 days of flawless, high-gloss wear without drills, soaking, or damage.
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The Solid Cream Gel Palettes nail kit contain a unique solid LED gel with a smooth, buttery and workable texture that gives you complete control while working. Each Cream Gel nail kit palette has six colors in a lightweight, portable case that goes where you go with no spilling and no mess.
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Nails: Best Top Coat
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Achieve unparalleled shine with Chaun Legend's Non Wipe Top Coat. This top coat delivers an intense, long-lasting gloss that remains chip-free for weeks. Its non-wipe formula means no inhibition layer—simply cure and enjoy the brilliant finish. Experience legendary shine and durability that keep your nails looking their best.
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Seals your Gelish soak-off polish with a high shine finish that will not dull, chip or peel.
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Luminary's amazing no wipe top coat empowers you on a whole new level with a beautiful shine for all your Multi-Flex manicures.
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Achieve the perfect soft-touch finish with Madam Glam's Velvet Matte Top Coat. This long-lasting formula delivers a smooth, velvety matte effect that elevates any manicure. Whether applied over bold colors or delicate designs, it adds a sophisticated touch while protecting your nails with a flawless, durable finish that lasts up to 4 weeks.
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Protect your designs with the unbeatable long lasting shine.
Tackless Hyper Shine provides a scratch resistant and stain free protection.
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A very thin, glossy hard gel top-coat that never yellows and applies like nail polish. This product cures to an extremely high shine, wears for weeks and cures in UV and LED lamps.
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Ugly Duckling HEMA-Free Pixie Dust No Wipe Topcoat adds a magical, iridescent shimmer to any enhancement. Use alone for a delicate glow or pair with a magnet for a holographic cat eye effect. Long-lasting, high-shine and cleanse-free, it transforms any color into a sparkling, Tinkerbell-worthy finish.
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CND VINYLUX Long Wear Shine Top Coat is a high-shine, long-lasting and easy-to-remove top coat that creates durable manicures capable of withstanding daily wear and tear. While ordinary polishes deteriorate over time, VINYLUX dries naturally to a flawless finish and strengthens its resistance to chipping with built-in patented ProLight Technology.
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Zoya Naked Manicure Ultra Glossy Top Coat is a revolutionary, oxygen-activated formula that delivers the highest shine, ultra-fast drying—twice as fast as traditional top coats—and long-lasting wear for up to seven days. It creates dimension and luster with its ultra-dense, flexible and durable finish. No LED or UV lamps are needed, and it includes the Z-Wide Brush for easy application anytime, anywhere.
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